Once a dying profession, Japan’s traditional “chindonya” street advertisers have managed to survive well into the 21st century, their art handed down to successors attracted to their roaming lifestyle and retro charm. And in an age of digital marketing and social media influencers, the localized advertising chindonya troupes bring to urban street corners is being sought by businesses looking to reach a specific demographic. Although historically associated with urban centers such as Tokyo and Osaka, these wandering musical troupes can now be found in many cities across the nation, enthralling those drawn to the various facets of a chindonya performance — the music, costumes, speech and swagger — that evolved over the course of nearly two centuries. Read the full story with the link in our bio. (@ryuseitakahashi217 photos)
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