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@Visit Japan: Most of the year Niihama is a quiet seaside town in Ehime Prefecture, Shikoku …

🎊 Most of the year Niihama is a quiet seaside town in Ehime Prefecture, Shikoku Island – but every autumn the town comes alive with the energetic and adrenaline-fuelled Niihama Taiko Festival which runs until Thursday. 🎊 The festival dates back over 1,000 years and sees a parade of floats shaped like giant drums process through the city. Incredibly each float weighs over 2 tonnes and is valued at around 10 million yen (a staggering $122,650 AUD!) #VisitJapanAU

Alo Japan.