ATTA Adventure Week Hokkaido, Japan - Alo Japan All About Japan

Overview:
The Adventure Travel Trade Association is a vital leadership voice and partner for the adventure travel industry around the world.

OUR MEMBERSHIP COMMUNITY:
Established in 1990, the Adventure Travel Trade Association is the largest global network of adventure travel leaders. Our community is made up of ~30,000 individual guides, tour operators, lodges, travel advisors, tourism boards, destination marketing and management organizations, outdoor educators, gear companies and travel media who share a belief and commitment to sustainable tourism. The connections and creativity of this vibrant community come together both virtually and in person to create and deliver the solutions that propel our businesses and our communities toward a responsible and profitable future.

ADVENTURE 360 – EVENTS:
The ATTA offers a deep portfolio of strategic solutions and a robust ecosystem of events around the world. Join us in 2022 at AdventureELEVATE in Eugene, Oregon in May or the Adventure Travel World Summit in Lugano, Switzerland in October. All of our events include adventure FAMs and Travel Advisors have opportunities to be fully or partially hosted. Learn more about these as well as our virtual networking, educational and inspirational events year round here.

WHAT WE BELIEVE:
Travel and tourism make up the world’s largest commercial service sector, employing 1 in every 10 people on Earth as of 2018. Any type of tourism significantly impacts the economic well being of people and the environment. Dominated as it is by small businesses working in rural or wilderness environments, adventure tourism is even more dependent than other forms of tourism on human and nature capital. The protection and thoughtful promotion of these resources is crucial not just for adventure travel’s continued success but for the social, cultural and environmental integrity of any destination.

The ATTA community supports real efforts to address issues associated with tourism and travel. While no organization is perfect in its actions regarding responsibility and sustainability, we feel it should be the intent of every organization to move towards such goals.