Ain Dubai - The World's Largest Observation Wheel

What do you guys think of this?

Ain Dubai is the world’s largest and tallest observation wheel. It’s been 10 years in the making and stands at over 820 feet!

@BeautifulDestinations was tasked with the project and the brief was very clear. Make a high energy video that positions Ain Dubai as the new entertainment hub of Dubai and celebrates this attraction as so much more than just a view.

Tickets are currently on sale for the grand opening on October 21st (click the link below)

Director’s Notes
(@tomjauncey)

The last few months has been head down focused on directing the launch commercial for Ain and I couldn’t be more proud to share it.

I’ve been wanting to do something with Slow Motion for a while and with the release of the @freeflysystems Wave camera I knew I could come up with something special.

My concept was “Bullet Time” – slowing down moments in time to showcase the vast number of experiences that could be had during a day at Ain and Bluewaters Island.

Now it was about building a team to execute and none of this would have been possible if it hadn’t been for the incredible work from each of these guys.

We had @43lens on the FPV drone. We upped our game in a big way using the @catalystmachine Money Shot Mini, which allowed us to put the Wave cinema camera on a custom built drone. Love Paras took this challenge on and delivered some exceptional aerial work executing a number of Dubai firsts.

@ferrufilms took on the cinematics and hero edit. His professionalism & attention to detail was exceptional. Shooting on the Wave & Canon C70, Jacob was able to nail the very different compositions and styles that each scene required.

@itsprestonchen took on the supporting cinematics and mastered the VFX. Preston created the underwater sequence, inspired by an Apple commercial, and I think he did it better!

@shravanraoo supported Preston on the VFX creating the @dubaiholding cloud transition which sets the tone for the video in a truly wow factor way.

So much more went into this with lots of sleepless nights getting this done but it was the #BDTeam spirit and energy that got us through it all. Couldn’t be more proud of the team!

Thank you Dubai Holding & Ain Dubai for trusting in us and letting us get creative 😉.

The Beautiful Destinations Team

Music

Custom Score by Fake Blood

Special Thanks To

Ain Dubai
Dubai Holdings
Freefly Systems
Catalyst Machineworks