Fermentation. An essential part of Japanese food culture. Fermented ingredients such as natto, amazake, soy sauce and miso are vital to Japanese cuisine and have been very well loved throughout history for their health and beauty benefits.
At the heart of the two new innovations, Beauty Smart Water and Giga-Hydrating Rich Cream, is the core fermentation philosophy- to harness nature’s best in its most concentrated form, while respecting nature.
Beauty Smart Water is a 3-in-1 beauty water inspired by Japanese Amazake, a fermented rice drink. Helps to cleanse, hydrate and prime skin in one single step. With the help of fermented complexes, the smooth-textured water polishes skin gently, removing dirt, excess sebum, dead skin cells and light makeup while leaving moisturizing ingredients intact on your skin.
Giga-Hydrating Rich Cream is a deeply moisturizing cream that harnesses the power of fermented soybean extract and carrot cells to plump and hydrate skin, retaining moisture on skin for up to 48 hours. Fermented soybeans, or natto, is well known as Japan’s classic superfood for its nutritional and beauty benefits.
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Alo Japan.