The UK-based travel magazine Conde Traveler has listed Pakistan as the top holiday destination for 2020, owing to beautiful landscapes and improved law and order situation.

The magazine highlighted Pakistan’s exquisite landscapes, featuring towering mountains and green spaces in the North. Boosting some of the tallest mountains in the world the magazine said that Pakistan is ‘an almost magnetic spot for adventure travelers and intrepid hikers.’

Going down, Pakistan’s cultural capital Lahore, features some of the best Mughal-era architectural masterpieces including the sandstone 17th-century Badshahi Mosque.

“Having operated tours in Pakistan since the late 1990 s, I’ve had a ringside seat to its troubled tourism industry, but finally it seems to be improving,” says Jonny Bealby, founder and CEO of adventure-tour operator Wild Frontiers. “A focus on security measures, which saw the British FCO lift its advice against travel to large parts of the north, and the election of Imran Khan, who has vowed to increase international tourist numbers, has already had an impact,” he says.

The Pakistan government has been keen in boosting the country’s tourism sector and the efforts have bear fruits as well with inbound tourism in the country witnessing a marked increase of over 70 percent during the year 2018 as compared to corresponding year.

“The number of foreigners, who visited Pakistan in 2018 on tourist visa stands at 17,823, which was 10,476 in 2017,” according the data shared by Pakistan Tourism Development Corporation ( PTDC ).

Overall, as many as 60,070 foreign travel enthusiasts visited tourist attractions in the country during the last six years, especially to the mesmerizing places located in the northern parts of the country.

The government OF Pakistan aim to boost tourism in the country appears to be bearing fruit, as the Conde Nast Traveler, a luxury travel magazine aimed at upmarket tourists, has named Pakistan as the destination its editors are most excited about in not only the upcoming year, but also the next decade.

In a feature published on its website by Lizzie Pook and Tabitha Joyce, the magazine hailed Pakistan as the “adventure traveler’s must-visit” country. “Thwarted by tales of terrorism and Taliban rule, Pakistan’s tourism industry has been stymied for the past two decades,” it said, adding that despite these concerns, the country’s “ancient valleys [and] relaxed visa restrictions” were finally bringing it back into focus.

“Pakistan has more peaks taller than 22,965 ft than China and Nepal combined, making it an almost magnetic spot for adventure travelers and intrepid hikers,” it said. “Visitors can follow in Michael Palin’s steps while traversing the 12,250 ft Shandur Pass, home to the world’s highest polo field, or meet with the Kalash people of the Hindu Kush, famed for their cowrie-shell headdresses and brighter-than-bright embroidery,” it added.

But the country’s majestic mountain ranges aren’t the only attraction, according to Conde Nast Traveler. “In Lahore, the sight of 100,000 worshipers crammed into the sandstone 17th-century Badshahi Mosque will leave you breathless, while Mughal-era architectural masterpieces stand resplendent on bustling street corners,” it said of the provincial capital of Punjab province.

Jonny Bealby, founder and CEO of adventure-tour operator Wild Frontiers told the magazine that he was seeing substantive improvements in Pakistan’s tourism industry. “A focus on security measures, which saw the British FCO [Foreign and Commonwealth Office] lift its advice against travel to large parts of the north, and the election of Imran Khan, who has vowed to increase international tourist numbers, has already had an impact,” he said.

“Hardy visitors will find that little has changed since Mughal times–with the peaks’ gemstone mines, fairy meadows and winding trails worn into the ground by heavy-laden yaks–while the Karakorum, stretching upwards from the north-west frontier and carved into the ancient bedrock, is one of the world’s most astonishing highways,” it adds.

According to the magazine, its list is compiled by examining holiday destinations that are geographically diverse, as well as offer a range of trips, from eco-tourism to adventure. In addition, to Pakistan, the magazine’s list advises travelers to seek out Kyoto, Japan; Rijeka, Croatia; Panama; Rabat, Morocco; British Virgin Islands; Frisian Islands, Denmark; Qingdao, China; Lebanon; Portland, Maine, U.S.; Dakar, Senegal; Egadi Islands, Sicily; Paris, France; Siargao, Philippines; Galway, Ireland; Kangaroo Island, Australia; Salvador, Brazil; Armenia; Kyrgyzstan; Plymouth, U.K. as top holiday destinations for 2020.

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