JTB travel group sends ‘Samurai’ overseas to catch MICE business

Travel & Leisure

Japan’s biggest travel agency dispatches elite staff to help meet growth targets

JTB is sending a small number of ‘Samurai’ with advanced expertise in meetings and events to handle business in India, Malaysia and Thailand. (JTB)

TOKYO — Japan’s largest travel agency JTB is dispatching elite “Samurai” sales staff overseas to fight for business and help it meet ambitious goals for growth and international expansion.