

Fujifilm has launched a survey with 14 lens dreams for Fujifilm’s future.
None of those lenses is currently in any stage of development, this means that if any of those ever comes, it will take some time.
How much time?
Well, in various interviews, Fujifilm managers have publicly stated that it typically takes about two to three years to develop a new lens.
So, let’s say it’s an average of three years – because sometimes it takes even longer than that* – from the moment Fujifilm takes the decision to make a certain lens, to the moment it actually gets announced.
So, even if Fujifilm would green-light a few lenses from the super-survey today, they would not be ready before early 2029, unless of course it’s simply about putting a brass coating on an existing Fujicron lens, in which case it would not take long at all.
And considering that we get about 2/3 X mount lenses a year – average 2.5 lenses a year in the last 4 years -, this means we could get as much as 6 to 9 X-mount lenses before any of the lenses in the survey every sees the light of the day.
So the door for wishes and hopes is still wide open.
In fact, I recently shared an updated version of our original big X mount survey. You voted, and here are the results.
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*In some cases it can take four to five years, especially when plans change during development. A good example for that is the XF33mmF1.0, which was originally planned but later replaced by the XF50mmF1.0. Such changes naturally require additional development time. In this case, the XF33mmF1.0 was first rumored in 2015, officially added to the roadmap in 2018, and then removed from the roadmap in 2019 in favor of the XF50mmF1.0, which eventually hit the market in 2020.
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