Marriott signs Osaka conversion to debut Series by Marriott in Japan

Marriott International has entered an agreement with Blackstone to convert an existing 14-storey hotel in Osaka into a Series by Marriott property, marking the brand’s debut in Japan.

The 256-room Sugata Hotel Osaka Shinsaibashi, Series by Marriott is scheduled to open in April 2026.

Rendering of Sugata Hotel Osaka Shinsaibashi, which will join the Series by Marriott brand in April 2026

The property is located approximately 300 metres from Shinsaibashi Station, within walking distance of Shinsaibashi-suji Shopping Street, Amerikamura and Dotonbori, with access to Namba and other cultural attractions. The hotel also benefits from connectivity to Osaka Itami International Airport and Kansai International Airport.

Series by Marriott is positioned as a collection brand within the Marriott Bonvoy portfolio, designed to incorporate locally recognised hotels while maintaining Marriott’s global distribution and loyalty platform. The Osaka signing forms part of Marriott’s continued expansion in Japan and builds on its existing relationship with Blackstone in the market.

Plans for the hotel include an all-day restaurant serving local and international cuisine, as well as a bar intended to serve both guests and local residents. Guestrooms and public spaces will reflect the character of the Shinsaibashi district.

Yuji Tanaka, market vice president Japan & Guam, Marriott International, said: “Japan is a strategically important market for Marriott International, and the introduction of Series by Marriott in Osaka underscores our commitment to expanding our presence in Japan with brands that resonate with today’s travellers. Launching this brand in Osaka allows us to deliver a fresh hospitality experience while responding to the evolving preferences of both domestic and international travellers.”

Daisuke Kitta, head of Real Estate Japan, Blackstone, added: “This investment demonstrates our confidence in the Osaka market and in Sugata Hotel Osaka Shinsaibashi, Series by Marriott’s potential to become a standout property, delivering exceptional experiences to both Japanese and international travellers.”