Japanese technology company Sony will open Digital Media Production Center Japan (DMPC Japan), a base for advancing and engaging in media production together with creators, in February 2026. The space is located inside the Sony Group headquarters in Minato-ku, Tokyo, and will be the third global location following the United States and the United Kingdom.
The facility enables comprehensive verification of the entire media production workflow—from experiencing filmmaking equipment to virtual production shoots, XR-based spatial content creation, post-production, and test screenings. By collaborating with existing centers in the U.S. and the U.K., the new location will facilitate the mutual exchange of global production techniques, expertise, and success cases.
Sony has cultivated technologies and expertise in fields such as cinema, virtual production, and XR, and is strengthening its solutions for spatial content creation. By advancing the fusion of physical and virtual worlds and expanding creators’ expressive possibilities, the company aims to create new entertainment experiences together with creators.
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Sony will equip DMPC Japan with cinema cameras, lighting equipment, production studios, a virtual production studio, XR solutions, and more, providing an environment where Sony and creators can work together on creative techniques, solve production challenges, and share feedback to inform future product development. It will also serve as a venue where professionals—including cinematographers, camera operators, and post-production teams from around the world—can gather, interact, learn, and collaborate through dialogue and joint work.
The facility will initially serve professional creators and will later expand to function as a base for fostering the next generation of creators, especially those involved in spatial content creation, who will lead the future of media production. By working with these creators, DMPC Japan will contribute to the advancement of the media production industr
AloJapan.com