It was found that one out of two travelers going abroad for the Lunar New Year holiday chose Japan. ..

New Year’s holiday travel and leisure trends in advance\Nil Free Travel overwhelmingly, Vietnam Package Travel is also strong\Dubai and Korea are popular in Gangwon Province, which are ranked due to the influence of SNS

사진 확대 Mount Fuji in Japan / Photograph = Unsplash

It was found that one out of two travelers going abroad for the Lunar New Year holiday chose Japan. It showed a trend of focusing on free travel to Japan and package travel to Vietnam, which can be visited during a short holiday schedule.

NOL Universe announced the results of analyzing the reservation data of NOL, NOL Interpark Tour, and Triple based on the date of stay and use during the Lunar New Year holiday from February 14 to 18.

사진 확대 Nol Universe 2026 Lunar New Year Holiday Travel and Leisure Trends / Photo = Nol Universe

According to the analysis, free travel centered on Japan accounted for an overwhelming proportion of the overseas travel market during the Lunar New Year holiday. Japan recorded 50% of all overseas accommodation reservations. Eight of the top 10 popular products for overseas tours and activities were also found to be products that combine individual travel and experiences such as Japanese transportation passes, theme parks, and bus tours.

Destination diversification flow was also shown. Taiwan and the United States have newly entered the top five popular countries for overseas accommodation. In package products, Vietnam showed a strong performance, increasing the proportion of reservations by more than 10 percentage points compared to the previous year. Southeast Asian resorts such as Da Nang and Hoi An, and European packages were prominent.

Among them, products including Dubai, the United Arab Emirates, emerged as a new demand as they ranked 9th and 10th in the reservation rankings. Stable airfare and Dubai-related content, which is popular on SNS, have led to increased interest.

사진 확대 Taebaeksan Snow Festival in Gangwon Province / Photo = Moon Jae-yeon Travel + Reporter

Accessibility was a key factor in domestic travel. Gangwon State accounted for 18% of all domestic accommodation reservations, the highest proportion, followed by Gyeonggi Province (12%) and Gyeongsangbuk-do Province (9%).

The most frequent travel time was at the beginning of the holiday. At the time of the holiday in October last year, which lasted about 10 days, the share of admission on the first day of the holiday was around 17%, but it nearly doubled to 33% this Lunar New Year holiday. The shorter the holiday, the clearer the tendency to enjoy the trip earlier.

Amid the strong trend of traditional popular regions such as free travel to Japan and packages to Vietnam, the options have expanded as unique destinations such as Taiwan, the United States, and Dubai have emerged, a Nol Universe official said. “The tendency to strategically choose the time and region of travel in line with the short holiday structure is a characteristic of this Lunar New Year holiday leisure trend.”