Travel & Leisure
Local association helps coastal destination grow spending per visitor 70% in 5 years
The Ise Jingu shrine is among the assets that the Ise-Shima region aims to leverage to draw tourism. (Photo obtained by Nikkei)
ASUKA OKUBO
February 7, 2026 06:51 JST
TOKYO — As Japanese tourism destinations beyond the big cities look to tap into an influx of travelers, destination marketing organizations are playing a key role in raising the profile of these areas and helping them bring in more money.
AloJapan.com