The Japanese government announced last week that a record-high 42.7 million inbound tourists visited the country in 2025. And as officials consider a range of measures to combat overtourism, data from across the travel industry suggests Japan is becoming even more attractive to visitors from around the world.
According to Canada-based travel planning outlet World Travel Index, Japan remains the top destination for global tourism in 2026.
“Japan was our No. 1 ranked country in 2025 as well, with a score of 86.65,” says Tom Abraham, a director at World Travel Index. “What’s significant this year is that its score increased to 88.33. This isn’t just a case of holding the top spot — the data shows that the gap between Japan and the other top contenders is actually widening.”
AloJapan.com