Cosme Week (Photo by Luis Samayoa/Stripes Japan)
Cosme Week Tokyo is a three-day convention that brings together beauty brands and experts to showcase all the latest trends and products you’ll likely see in stores already or in the near future.
This year the event was held at Tokyo Big Sight on Jan. 16-18 and featured over 750 brands. I find beauty care in Asia to be interesting since there is an abundance of products and brands for just about anything. I was ready to learn more!
The annual event is a great networking opportunity for those interested in starting a beauty brand.
I had the chance to visit many booths and sample some of the products being demonstrated. Below are three of my favorites.
INOPRO – Innovative Oral Care – This U.S.-based company sells probiotic toothpaste and whitening strips. INOPRO unveiled new flavors at Cosme Week, including banana and strawberry. The toothpastes smelled exactly like fruit, which was awesome! The unreleased flavored toothpastes will soon hit the market, the staff at the booth said. I fell to temptation and bought mint whitening strips since I’m a heavy smoker. So far, the strips don’t hurt my gums and have a coconut flavor instead of the bitter fluoride taste. INOPRO is available on U.S. Amazon and does ship to AP, AE and FPO addresses.
Inopro products (Photo by Luis Samayoa/Stripes Japan)
Inopro booth (Photo by Luis Samayoa/Stripes Japan)
URL: https://www.inopro.us
The Barum – Proactive Skin Care- This Korean brand sells beauty masks and skin care. Their moisturizer focuses on face, hands and feet. I’ve seen plenty of face beauty masks in Japan but never noticed any for feet. I stopped and received a foot mask sample to try. Would this be the solution to this soldier’s boot-damaged feet? So far, the mask works wonders but is a bit cold for the winter. I think this is an interesting concept, especially in the military, since we are always wearing boots. The package comes in Korean and English, so it’s easy to read and learn how to use it.
Milky Moisture Foot Mask (Photo by Luis Samayoa/Stripes Japan)
Milky Moisture Hand Mask (Photo by Luis Samayoa/Stripes Japan)
The Barum Hand pack and foot pack (Photo by Luis Samayoa/Stripes Japan)
Korea modeling mask (Photo by Luis Samayoa/Stripes Japan)
Hand mask (Hand pack and foot pack)
Shirayuki Bisei Face Wash cream (Photo by Luis Samayoa/Stripes Japan)
URL: Proskinsupply.com/collections/thebarum
Coroku -White Snow Fairy- Coroku is a skincare company based in Hokkaido. All ingredients used in their products like milk, melon, rice oil, horse and bear oil are locally sourced. The products on display all had an earthy scent. You can purchase Coroku’s lineup on Amazon.
(Photo by Luis Samayoa/Stripes Japan)
URL: www.coroku-cosme.com (Japanese only)
My trip to this convention was interesting; I will definitely attend again. It was free and I got to browse through a lot of international companies. The next venue is in Osaka later this year if you have any interest in attending and learning about skin and beauty care.
URL: www.cosme-week.jp/hub/ja-jp.html (Japanese only)
Toly Korea (Photo by Luis Samayoa/Stripes Japan)
Korea Pavilion booth (Photo by Luis Samayoa/Stripes Japan)
EPIS booth (Photo by Luis Samayoa/Stripes Japan)
Rice Foam Cleanser (Photo by Luis Samayoa/Stripes Japan)
Arbellimo (Photo by Luis Samayoa/Stripes Japan)
Hair Cushion Master (Photo by Luis Samayoa/Stripes Japan)
DR. SOIE (Photo by Luis Samayoa/Stripes Japan)
AloJapan.com