The share pricing of Nintendo stock in Japan is now 33% lower than it was five months ago. The reasoning behind this drop in The Land of the Rising Sun is thought to be due to the increasing cost of RAM, potential increases in hardware costs to consumers, trade tariffs, and reports that the console struggled more than expected during the all-important Christmas shopping season. Shares in the Kyoto-based company reached a record high in August 2025 thanks to reports that the Nintendo Switch 2 was performing well at retail globally.

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AloJapan.com