Business trends
Companies look to capitalize on K-culture boom in neighboring market
Instant-noodle maker Nongshim opened this restaurant serving South Korean-style ramen in Tokyo’s trendy Harajuku area in June 2025. (Nongshim)
NAMI MATSUURA
January 3, 2026 04:24 JST
SEOUL — A record number of South Korean companies established Japanese subsidiaries in 2025, as momentum grew on both sides to cultivate a cross-border market that is geographically close and resistant to political risks amid tense relations between the U.S. and China.
AloJapan.com