Toyota will begin selling three U.S.-made vehicles in Japan, starting in 2026.The automaker will begin exporting the Camry sedan, Highlander SUV, and Tundra pickup. Along with broadening its lineup in Japan, the automaker hopes the move will improve trade relations between the United States and Japan.
Toyota will begin selling three of its U.S.-made vehicles in Japan, the automaker announced. Toyota hasn’t announced a detailed timeline for the decision yet, but said that it is beginning preparations to begin importing models starting in 2026.
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Toyota Camry sedan.
Toyota is planning to bring the Camry sedan, Highlander SUV, and Tundra pickup to Japan. Both the Camry and the Highlander were previously sold in Japan—leaving in 2023 and 2007, respectively—though this will be the first time that Toyota has sold its full-size pickup in its home market since the Tundra was introduced for the 2000 model year.
According to Toyota, the decision to export/import the U.S.-made vehicles is twofold. First is quite simplly to shore up its lineup in Japan. Second, and perhaps more important, the automaker is hoping the decision to bring vehicles in from the United States will improve trade relations between the U.S. and Japan.
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Toyota Highlander SUV.
It’s not uncommon for automakers to build cars in one country and export them to another. It wouldn’t make financial or logistical sense to have vehicle factories in every country around the world. But this move is notable because of where Toyota is exporting from. Most vehicles produced in the United States stay in North America, if not in the United States. Of course, part of the Trump administration’s goal with the sweeping automotive tariffs it put in place earlier this year was to increase automotive exports, which this move will do.
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Jack Fitzgerald’s love for cars stems from his as yet unshakable addiction to Formula 1.
After a brief stint as a detailer for a local dealership group in college, he knew he needed a more permanent way to drive all the new cars he couldn’t afford and decided to pursue a career in auto writing. By hounding his college professors at the University of Wisconsin-Milwaukee, he was able to travel Wisconsin seeking out stories in the auto world before landing his dream job at Car and Driver. His new goal is to delay the inevitable demise of his 2010 Volkswagen Golf.
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