A recent survey reveals that nearly 80% of Japanese singles seeking marriage experience marriage-hunting fatigue, highlighting the mental strain of dating in a society with high expectations and fast-paced matchmaking. Experts say repeated rejections, social pressures, and the demands of digital platforms are major contributors to the stress.
The survey, conducted among active marriage-seekers by Sanmarie, found that 37.7% of men and 47.8% of women reported extreme fatigue, while many others experienced moderate stress. “People often enter marriage-hunting with high hopes, but repeated disappointments can wear down motivation and confidence,” said Dr. Tanaka Yuki, a clinical psychologist in Tokyo.
Online dating: A double-edged sword
Picture: Graphs / PIXTA(ピクスタ)
Digital platforms now play a central role in Japanese matchmaking. Approximately 41–51% of respondents reported using online dating or marriage-focused apps. While these platforms increase opportunities to meet potential partners, they also amplify stress.
“Managing multiple profiles, sending messages, and constantly monitoring reactions creates a kind of emotional treadmill,” explained Dr. Tanaka. “For many, it’s not just the search itself but the way technology structures the search that contributes to fatigue.”
Men and women experience these pressures differently. Men often report discouragement after repeated rejections, while women face both rejection and societal expectations. The survey indicated that 44% of women feel stressed by parental pressure to marry, and 36% cited concerns about their biological clock as contributing factors.
“I meet dozens of men through apps and events, but it feels like a conveyor belt,” said 32-year-old office worker Sato Keiko from Tokyo. “Sometimes, it’s exhausting to keep pretending everything is fine when inside, I just feel drained.”
Pressures differ by gender
The survey highlighted stark gender differences in how fatigue manifests. Men often struggle with self-esteem after unsuccessful matches. “If I go to an event and nobody is interested, I start questioning my own worth,” admitted a 30-year-old engineer in Osaka.
Women, by contrast, frequently experience external pressure from family and society. Many feel compelled to adhere to expectations around age and social status.
“Even when I enjoy my single life, there’s this constant sense of needing to settle down,” said 28-year-old teacher Nakamura Yuri. “It’s not just about finding someone, it’s about fulfilling everyone else’s idea of what I should be doing.”
Experts note that these gendered pressures contribute not only to stress but also to a sense of isolation. “Marriage-hunting fatigue is more than just being tired,” said Dr. Tanaka. “It includes emotional exhaustion, discouragement, and sometimes social withdrawal.”
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Economic factors further complicate the search for a partner. Many women surveyed expressed a preference for partners with an annual income of ¥4.9 million ($32,700) or higher. Men, conversely, reported anxiety if their earnings fell below societal expectations for marriage eligibility.
These financial considerations are especially significant for older singles, divorced individuals, and single parents, who face both societal judgment and practical challenges in balancing career, family, and dating. “Money is always a part of the conversation,” said Dr. Kondo Hiroshi, a sociologist specializing in family studies. “It’s not just about finances; it reflects deeper concerns about stability, security, and social perception.”
Coping strategies: How singles manage fatigue
Picture: わかし / PIXTA(ピクスタ)
Despite the challenges, singles are developing strategies to manage fatigue. Experts recommend combining physical self-care with mental and emotional strategies. Exercise, hobbies, and structured routines can reduce stress, while social support from friends, mentors, or professional counselors helps maintain perspective.
“I take breaks from apps and events,” said Sato. “Even a few weeks off can make a big difference. It helps me approach dating with a clearer mind and less pressure.”
Dr. Tanaka adds that discussing fatigue openly is critical. “Sharing experiences reduces the sense of isolation and validates people’s feelings,” she said. “It allows them to stay engaged in the search without letting stress take over.”
The prevalence of marriage-hunting fatigue raises broader social questions. Japan has long struggled with declining birth rates and changing family structures. Fatigue and disillusionment in the marriage market may contribute to delayed marriages, increased singlehood, and lower fertility rates.
“Marriage-hunting fatigue is a symptom of a larger cultural challenge,” said Dr. Kondo. “Society needs to reconsider the pressures it places on individuals, and how expectations around age, income, and gender roles intersect with the emotional realities of dating.”
The survey also suggested that singles who adopt realistic expectations and prioritize quality over quantity in matchmaking report lower levels of stress. Those who view marriage as one part of life rather than a race to meet societal benchmarks tend to cope more effectively.
Decline in marriages in Japan
Japan has experienced a long-term decline in marriages. From the late 1970s to around 2000, the number of marriages remained relatively stable at roughly 700,000 per year. However, this number has steadily decreased since then, falling below 500,000 in 2023.
The COVID-19 pandemic accelerated this trend, with marriage rates dropping significantly after 2020. Even after the pandemic, the numbers have not returned to pre-pandemic trends.
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While the proportion of people with no intention of ever marrying remains in the 10% range for both men and women, the desire to marry is declining, and the interval from meeting a partner to marriage is lengthening. “Shotgun marriages” are becoming less common, and younger generations are increasingly separating marriage from childbirth, showing a more cautious approach to both.
Changes in the workplace and social environment also contribute to fewer marriages. Many young women prioritize career development, reducing opportunities to meet partners at work. As a result, online spaces, such as social media and dating apps, have become increasingly important for those seriously seeking marriage. Couples who meet online tend to marry faster, highlighting the role of digital platforms in facilitating serious relationships.
Additionally, the age gap between spouses is narrowing, and the traditional model of a husband financially supporting a wife is being replaced by a dual-income, egalitarian model. Economic independence and cautious decision-making about marriage are becoming common among young adults. Structural factors, such as spousal tax deductions and pension systems designed for traditional marriages, may need revision to reflect these societal changes.
This declining trend in marriage, coupled with rising caution and high expectations for partners, contributes to dating fatigue among Japanese singles. Many report difficulties finding compatible partners, balancing career ambitions with relationship goals, and facing societal pressures and financial constraints, all of which can discourage sustained dating efforts.
Sources
婚活中の約8割の男女が「婚活疲れ」を感じていることが判明！「疲れた」と感じる瞬間は「期待した出会いが進展しなかったとき」や「メッセージのやり取り」が上位に PR TIMES
婚姻数の減少と結婚に関する意識の変化ー結婚に対する慎重さの高まり、増加しつつある同類婚ー 日本総研
男女共同参画白書第２節ー結婚と家族を取り巻く状況 男女共同参画局
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