Gen Z and Millennials driving travel
Millennials—aged 29 to 44—are expected to become the largest traveller group in 2026, accounting for almost half of global bookings.
They are followed by Gen Z travellers—aged 15 to 28—whose numbers are rising as younger tourists seek distinctive experiences, reflecting changing travel behaviours.
Theme parks and nature trips gaining traction
Major theme parks in Asia continue to attract travellers worldwide, including Shanghai Disneyland, Hong Kong Disneyland and Universal Studios Japan, which remain key destinations for families.
Fan-driven travel is also booming, including Harry Potter-themed tours, K-pop concerts by Seventeen and Taemin, and franchise-linked travel such as Jurassic World sites in Thailand or Evangelion locations in Tokyo. Global live entertainment—such as Aladdin, Broadway shows in New York, or The Sphere in Las Vegas—is also expected to drive travel demand.
Nature and adventure tourism is forecast to grow, with destinations seeing notable interest including Milford Sound and the Glowworm Caves in New Zealand.
In China, natural attractions such as the limestone mountains in Wulong are expected to be among the most popular destinations. Other sites likely to draw nature lovers include Chimelong Safari Park in Guangzhou and Siguniang Mountain, Bipenggou, and Huanglong National Park in Sichuan.
In Europe, cultural attractions such as the Louvre in Paris, the Sagrada Família in Barcelona, and Zurich’s Grossmünster remain key draws for international visitors seeking learning and cultural experiences.
AloJapan.com