LAS VEGAS–(BUSINESS WIRE)–Dec 10, 2025–

The Japan External Trade Organization (JETRO) will host 31 Japanese startups at the Japan Pavilion at CES 2026 from January 6 th to 9 th in Las Vegas. The Consumer Technology Association (CTA)® recently designated four of the exhibiting Japan Pavilion startups CES Innovation Awards® 2026 honorees – AMATELUS INC, SHOSABI inc, UNTRACKED inc, and a final yet unnamed startup which will be revealed at CES Unveiled on January 4 th.

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