Japan is witnessing a major rise in winter tourism from India, with a 15% increase in December–February bookings compared to last year, according to Cox & Kings. While cherry blossom season has long defined Japan’s global image, Indian travellers are now embracing the country’s winter charm. From snow-covered landscapes to vibrant winter festivals, Japan is emerging as a second seasonal favourite for couples, families, and young explorers seeking unique experiences beyond Sakura season.
Winter illuminations have become a major travel trigger. Iconic attractions like Tokyo Midtown Illumination Walk and the enchanting Nabana no Sato light gardens are gaining strong traction among Indian travellers. These elaborate lighting festivals, known for their visual spectacle, are increasingly seen as high-FOMO events. Alongside these, snow-led experiences—such as skiing, snow villages, wildlife trails, snowy hikes, and open-air onsen baths—are becoming key highlights. Travellers are drawn to the serene blend of winter landscapes, culture, and outdoor comfort.
According to Karan Agarwal, Director at Cox & Kings, winter unlocks a deeper, more authentic version of Japan. Travellers are increasingly opting for immersive activities like food trails, cultural rituals, tea ceremonies, and leisurely neighbourhood explorations. This growing preference reflects a shift toward meaningful travel, where the pace is slower and the focus is on connection rather than checklists. Winter, he notes, is becoming one of Japan’s most soulful and underrated seasons.
Beyond cherry blossoms, cultural experiences are gaining new momentum. Tea ceremonies in Kyoto, winter food tours in Osaka, kimono workshops, ryokan stays, and hot-spring circuits in Hakone are seeing significant interest. Slow-travel experiences—like neighbourhood homes in Kyoto’s Gion district, curated cooking workshops, and local craft sessions—are becoming particularly popular. This shift shows a growing appetite among Indian travellers for depth, culture and authentic local interactions.
Importantly, winter demand is expanding Japan’s overall travel curve. Bookings for next year’s cherry blossom season are already up by 10%, indicating that winter travel is not replacing Sakura season but adding a new peak. With both seasons thriving, Japan stands out as one of the top all-year destinations for Indian travellers stepping into 2026. Together, spring and winter are shaping a richer, more diverse travel relationship between India and Japan.
Cox & Kings, now backed by private equity firm Wilson & Hughes, continues to strengthen its legacy of over 260 years in curated travel experiences. With renewed focus on trust, innovation, and customer satisfaction, the brand remains a leading force in shaping modern travel aspirations—especially for long-haul cultural destinations like Japan.
AloJapan.com