Karl-Friedrich Scheufele’s passion for Japan inspires new collection

Dec 5, 2025 – 4.50am

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To say that Karl-Friedrich Scheufele is a man of passion is to somewhat understate things.

Here is a man whose taste in fine wine (he owns a vineyard) and automobiles (he competes in the Mille Miglia classic car rally) is matched only by his drive managing his family’s watch business, Chopard. Given such commitments, one might wonder if there’s room for anything more.

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