Why Sushi Spins in Osaka | Hidden Stories Japan

Why Sushi Spins in Osaka | Hidden Stories Japan

[Music] Quida or eat till you drop. That’s what people in Osaka say. Their wallets may be empty, but their hearts stay full. Yet back in the 1950s, sushi made with fresh fish was a luxury only the rich could afford. Then one sushi chef from Osaka, Yoshiaki Sharishi, thought, “What if everyone could enjoy sushi?” One day, while visiting a beer factory, he saw bottles gliding along a conveyor belt. And in that moment, they looked like sushi. From his small restaurant in Osaka, the world’s first conveyor belt sushi was born. Sushi that once had to be made to order could now be prepared in advance and placed on the moving rail. Customers no longer waited. They picked what they wanted. Labor costs dropped. Prices fell. And at last, sushi became food for everyone. From Osaka, it still keeps spinning around the world. Atlas story stories beyond the visible

Kuidaore — “Eat till you drop.”
That’s what people in Osaka say.

From the city where eating is a way of life,
one sushi chef’s idea changed the world.

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