Rakuten Fashion Week TOKYO, the platform that brings Japanese fashion to a global audience, has officially opened applications for brands wishing to participate in the 2026 Autumn/Winter season. The application period runs from November 18 to December 15, 2025, closing at 6:00 PM JST.
The event is organized by the Japan Fashion Week Organization (JFWO) and will take place from March 16 to March 21, 2026. The official venue for the season is Shibuya Hikarie.
Full Return to Physical Shows
Rakuten Fashion Week TOKYO had expanded its digital presentation options during the pandemic, incorporating online showcases into the official schedule. However, as the global industry shifts back toward in-person presentations, the event has transitioned—beginning last season—to a format that prioritizes brands presenting physical runway shows.
In addition, shows will generally be held individually by each brand. Joint or group presentations will be categorized separately from the official schedule, and brands interested in these formats are required to inquire directly with the organizers.
<How to Apply>
Brands wishing to participate must submit their application through the online entry form.
Samples and lookbooks must be sent by postal mail.
Application Deadline:
December 15, 2025 (Mon) by 6:00 PM JST – no exceptions
Mailing Address:
Japan Fashion Week Organization
Giraffa Building 6F, 1-6-10 Hiroo, Shibuya-ku, Tokyo 150-0012
Contact: rakutenfwt26aw@jfw.jp
Please note that applications submitted by third parties, such as PR agencies or production companies will not be accepted. Brands must apply directly.
For brands considering participation, venue tours at Shibuya Hikarie will be held on the following dates:
November 24, 2025 (Mon) at 1:00 PM
January 22, 2026 (Thu) at 1:30 PM
Those wishing to attend the November 24 tour must apply by noon on November 21 (Fri) by emailing brand@jfw.jp.
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