T-Arts Company will be releasing a collection of seven puffy key chain designs in stores in Japan from mid-November onwards.
As Bluey continues to win the hearts of families across Japan, the globally loved animated series is now embraced into one of the country’s most iconic cultural traditions: capsule toys. BBC Studios has announced that T-Arts Company, under leading Japanese toy company Tomy, will be launching Bluey characters as collectible capsule toys for the first time ever, rolling out across hundreds of capsule toy vending machines installed in variety stores and mass retailers nationwide, this November.
Designed to connect the brand with audiences across generations, this new collectible Gacha series is curated for young fans discovering the joy of play, parents enjoying the series as a family or capsule collectors who appreciate charming character designs.
Sophia Spinelli, VP of Brands and Marketing, BBC Studios Asia, said: “Collecting capsule toys is such a popular and irresistible part of Japanese culture with growing international fandom. That’s why we are so excited to see Bluey brought to life in this format that is uniquely Japanese, playful and full of surprises for fans of all ages. As a brand new product category for Bluey in Asia, we can’t wait to see families and collectors across Japan enjoy discovering these adorable collectibles.”
The new series from T-Arts features rubber keychains of Bluey and her friends, designed with a soft, rounded surface and a playful look that captures the spirit of the show. Each figure measures approximately 5.5 cm, making them ideal for collecting, displaying or gifting.
The product line-up includes Bluey, Bingo, Muffin, Socks, Snickers, Mackenzie and Indy.
The Bluey Gacha toys will be available at capsule toy vending machines in major electronics stores, variety stores, capsule toy specialty shops, supermarkets and shopping malls across Japan. Whether consumers are discovering Bluey for the first time or already a fan, this collection offers a way to connect with the series’ themes of play and fun.
AloJapan.com