Sapporo Breweries is set to release a new set of special “Sapporo Classic Golden Kamuy Design Cans” as part of a tie-up campaign with the TV anime series Golden Kamuy.
This limited-quantity release will be available exclusively in Japan’s Hokkaido area.
The collaboration between Sapporo Classic and Golden Kamuy began in 2018 and typically sees the periodic release of cans featuring the series’ characters.
The Sapporo Classic and Golden Kamuy collaboration has been running for a number of years
It aims to support Hokkaido, the primary setting for the Golden Kamuy story, and has consistently been well-received by consumers.
Golden Kamuy is an acclaimed anime and manga series known for its historical setting in post-Russo-Japanese War Hokkaido, its depiction of Ainu culture, and its adventurous narrative centered on a quest for gold.
Hokkaido is home to the Sapporo Beer Museum
Sapporo Breweries states its ongoing commitment to Hokkaido, expressing gratitude to its birthplace and striving to continue delivering happiness to residents through Sapporo Classic.
The new packaging features different characters from the anime on each can size.
The 350ml cans will feature Saichi Sugimoto, Yoshitake Shiraishi, and Hyakunosuke Ogata.
The 500ml cans will feature Genjirou Tanigaki, Sergeant Major Kikuta, and Private First Class Arikoto.
In conjunction with the product launch, Sapporo will also run the “Sapporo Classic ‘Cheers with Golden Kamuy!!’ Beer Enjoyment Campaign.”
Both collaboration beers will be available in 6 packs
Customers who purchase a 6-can pack of the special design cans will have the chance to win an “Original Mug Set” featuring Golden Kamuy characters through a lottery.
The 6 packs will include a code to enter a competition
The prize draw offers 10 winners an original set of two mugs.
To enter, customers must use the special application postcard printed inside the 6-can pack.
Two exclusive Sapporo Classic x Golden Kamuy mugs will be up for grabs as part of a competition
The “Sapporo Classic Golden Kamuy Design Cans” will be released on July 1st, 2025.
The application deadline for the campaign is October 31st, 2025, with postmarks valid for entries on that day.
Winners of the mug set can expect delivery around late November 2025.
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AloJapan.com