Japanese streaming service U-Next will remain the exclusive Japanese home of the Ultimate Fighting Championship (UFC) for another six years.
Key details
U-Next will stream all 13 numbered UFC events and 30 UFC Fight Night cards each year
Deal also includes original content, UFC Studio shows and on-demand video
U-Next also to produce localised programming and offer Japanese language audio
Context:
With a strong martial arts heritage, Japan is a significant market for UFC, which has eight Japanese athletes on its roster. With streaming an increasingly popular option for Japanese consumers, this deal ensures UFC’s live and on-demand programming reaches the widest possible audience.
Comment:
Kevin Chang, UFC senior vice president and head of Asia said: “Over the past three years, U-Next has been an outstanding partner, helping grow UFC’s presence in Japan, a pioneering market for mixed martial arts, with incredible talent and passionate fans. From original programming that follows Japanese athletes competing on the global stage, to innovative digital media strategies across social platforms, U-Next has been an invaluable partner in elevating the UFC brand.”
Tenshin Tsutsumi, U-Next chief executive added: “Through this long-term agreement running through 2031, we take great pride and responsibility in delivering the true essence of this incredible sport and the challenges undertaken by Japanese athletes competing on the world’s biggest stage. As a platform firmly rooted in Japan, U-Next will continue striving to deepen fan engagement and help foster a more mature and enduring culture of watching mixed martial arts in this country. “
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AloJapan.com