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Eight out of 10 Koreans are also planning to travel abroad next year. Japan’s “Asahikawa” and “Miyakojima” are considered popular destinations, and travel to small Japanese cities is expected to emerge.
It is interesting to see the results of a survey by global travel app SkyScanner recently held a media day and introduced the seven major travel trends and destinations that will lead 2026.
I don’t know what to do in Korea…The popularity of overseas travel explodes
In short, it is ‘domestic external and overseas popularity continues’.
According to a survey of 1,000 Korean tourists, 44% of the respondents said they would “go on an overseas trip similar to this year.” It is also noteworthy that 36% of respondents say they are leaving more than this year. In other words, more than 80% of the respondents revealed their overseas travel plans. There is also a clear trend of willingness to write and enjoy. Thirty-one percent of respondents said they would spend more on flights and accommodation next year than on cost-effective travel. Only 40% of the respondents said they would spend similar expenses to this year. This means that more than 70% are budgeting similar to or higher than this year.
One of the top travel destinations Koreans picked up is Japan as well. Small Japanese cities are the most expected destinations to visit. As a result of analyzing the search volume from January to June this year, the search volume for Asahikawa, famous for autumn leaves, increased 476 percent year-on-year, and Miyakojima also rose 247 percent. Next, China’s Chongqing (245 percent) and Mauritius’ Port Louis (148 percent) have also emerged as hot places. Unique travel destinations such as Italy’s Bari (87%) and Egypt’s Cairo (79%) are also popular.
I don’t like obvious places…follow one’s personality and taste
This time, it’s a trend. To sum up, I don’t like obvious places. I go anywhere as long as I get the code. The key keyword is customized.
Skyscanner picked “Mart Attack” as the first trend. The trend of gourmet tourism has shifted to supermarkets instead of visiting restaurants. Thirty-six percent of Korean tourists visit supermarkets frequently, and 19 percent always visit. More than half of them consider the supermarket a must-go course.
“Yeo, Man, and Chu” is also the latest trend, seeking to meet on travel. Beyond simple tourism, it is popular among MZ generation travelers to interact with locals or make new relationships. In fact, 4 out of 10 Korean tourists (41%) responded that they have traveled abroad or considered to make friends or find romantic relationships.
Bookscape, which finds travel destinations that are the background of literary works or tours local bookstores, is also an emerging trip. Six out of 10 Korean travelers (63%) said they had booked or considered travel packages inspired by literary works. Skyscanner cited “glow-up travel,” “extraordinary check-in,” “mountain vibes,” and family-level “multi-generation travel” as the new normal trends for purchasing beauty products.
Then, what channel do you refer to the most when traveling? Of course, it’s YouTube (61%). For Gen Z, I’m looking for travel information through YouTube (70%) and Instagram (56%).
[Shin Ik-su Travel Reporter]
AloJapan.com