Fireaway Andover has joined the UK-wide rollout of a new limited-edition pizza to mark the launch of Call of Duty®: Black Ops 7, releasing on 14 November.
The partnership between Fireaway Pizza and the Call of Duty team has inspired a bold new creation: the Tokyo Hijacked Pizza, described as a “flavour collision inspired by Black Ops 7’s cinematic world”.
Available now at Fireaway Andover, the pizza combines a tomato base, mozzarella cheese, crispy chicken tenders, chilli flakes, fresh chillies, crispy onions, and a duo drizzle of Teriyaki sauce and Kewpie mayo.
The partnership blends the high-intensity world of Black Ops 7 with Fireaway’s trademark innovation, exploring the science of how perception influences taste. Each purchase of the Tokyo Hijacked Pizza or selected Black Ops 7 bundles (including Teriyaki Chicken Tenders, Teriyaki Wings, and Solo or Co-Op meal deals) unlocks exclusive in-game rewards, including a player Calling Card, Charm, Emblem, and a Double Weapon XP Token.
Fireaway’s Head of Marketing, George Whiting, said:
“This partnership is a big moment for the Fireaway brand. The Black Ops franchise is known for psychological trickery – and we’re embracing that when it comes to flavour. Taste doesn’t just happen on the tongue; your brain decides what you love before you even take a bite.”
The collaboration coincides with Call of Duty: Black Ops 7 launching globally on 14 November across Xbox, PlayStation, and PC.
Fireaway Andover is located on Bridge Street in Andover or for more information, visit the Fireaway website.
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AloJapan.com