Tokyo Lifestyle (Nasdaq: TKLF) opened its first directly-operated Reiwatakiya store in Ho Chi Minh City on October 28, 2025. The store on Nguyen Thi Minh Khai targets younger, value-driven Vietnamese consumers with hundreds of Japanese beauty, wellness, fashion, and home brands and a customer-centric digital layout. Tokyo Lifestyle plans omnichannel expansion in Vietnam using live streaming, local KOL collaborations, promotional grand-opening offers, and integration of online platforms with local marketing. The company views Ho Chi Minh City as a strategic hub for broader Southeast Asia growth.
Tokyo Lifestyle (Nasdaq: TKLF) ha inaugurato il suo primo negozio gestito direttamente Reiwatakiya a Ho Chi Minh City il 28 ottobre 2025. Il punto vendita in Nguyen Thi Minh Khai si rivolge a consumatori vietnamiti più giovani, orientati al valore, offrendo centinaia di marchi giapponesi di bellezza, benessere, moda e casa e un layout digitale centrato sul cliente. Tokyo Lifestyle pianifica un’espansione omnicanale in Vietnam utilizzando lo streaming in diretta, collaborazioni con KOL locali, offerte promozionali di grand opening e l’integrazione delle piattaforme online con il marketing locale. L’azienda considera Ho Chi Minh City come un hub strategico per la crescita nella più ampia regione del Sud-est asiatico.
Tokyo Lifestyle (Nasdaq: TKLF) abrió su primera tienda Reiwatakiya operada directamente en Ho Chi Minh City el 28 de octubre de 2025. La tienda en Nguyen Thi Minh Khai está dirigida a consumidores vietnamitas más jóvenes y centrados en el valor, con cientos de marcas japonesas de belleza, bienestar, moda y hogar y un diseño digital centrado en el cliente. Tokyo Lifestyle planea una expansión omnicanal en Vietnam mediante transmisiones en vivo, colaboraciones con KOL locales, ofertas de gran apertura promocionales y la integración de plataformas en línea con el marketing local. La empresa ve a Ho Chi Minh City como un centro estratégico para un crecimiento más amplio en el Sudeste Asiático.
Tokyo Lifestyle (Nasdaq: TKLF)는 호치민시에서 Reiwatakiya의 첫 직영 매장을 2025년 10월 28일에 오픈했습니다. Nguyen Thi Minh Khai에 위치한 매장은 젊고 가치 중심적인 베트남 소비자들을 겨냥하며 수백 가지의 일본 브랜드 뷰티, 웰니스, 패션, 가정용 브랜드와 고객 중심의 디지털 레이아웃을 제공합니다. Tokyo Lifestyle은 라이브 스트리밍, 현지 KOL 협업, 개점 프로모션, 온라인 플랫폼과 현지 마케팅의 통합을 활용한 베트남에서의 옴니채널 확장을 계획하고 있습니다. 회사는 호치민시를 동남아시아 전역으로의 성장에 전략적 허브로 보고 있습니다.
Tokyo Lifestyle (Nasdaq: TKLF) a ouvert son premier magasin Reiwatakiya géré en direct à Ho Chi Minh-Ville le 28 octobre 2025. Le magasin situé à Nguyen Thi Minh Khai vise les consommateurs vietnamiens plus jeunes, axés sur la valeur, avec des centaines de marques japonaises de beauté, de bien-être, de mode et de maison et une interface numérique axée sur le client. Tokyo Lifestyle prévoit une expansion omnicanale au Vietnam en utilisant le streaming en direct, des collaborations avec des KOL locaux, des offres promotionnelles d’ouverture et l’intégration des plateformes en ligne avec le marketing local. L’entreprise considère Ho Chi Minh-Ville comme un hub stratégique pour une croissance plus large en Asie du Sud-Est.
Tokyo Lifestyle (Nasdaq: TKLF) eröffnete seinen ersten direkt betriebenen Reiwatakiya-Shop in Ho-Chi-Minh-Stadt am 28. Oktober 2025. Der Store in Nguyen Thi Minh Khai richtet sich an jüngere, wertorientierte vietnamesische Verbraucher mit Hunderten von japanischen Marken aus den Bereichen Beauty, Wellness, Mode und Haushalt sowie einem kundenorientierten digitalen Layout. Tokyo Lifestyle plant eine Omnichannel-Ausweitung in Vietnam unter Nutzung von Live-Streaming, lokalen KOL-Kooperationen, Promotions zur großen Eröffnung und der Integration von Online-Plattformen mit lokaler Vermarktung. Das Unternehmen sieht Ho-Chi-Minh-Stadt als strategischen Hub für das breitere Wachstum in Südostasien.
Tokyo Lifestyle (Nasdaq: TKLF) افتتحت أول متجر تدار مباشرة Reiwatakiya في مدينة هو تشي منه في 28 أكتوبر 2025. يستهدف المتجر في شارع Nguyen Thi Minh Khai المستهلكين الفيتناميين الشباب الذين يركّزون على القيمة مع مئات العلامات التجارية اليابانية في الجمال والصحة والموضة والمنزل وتصميم رقمي يركّز على العميل. تخطط Tokyo Lifestyle لتوسيع قنوات البيع في فيتنام باستخدام البث المباشر، والتعاون مع المؤثرين المحليين (KOL)، وعروض افتتاحية ترويجية، ودمج المنصات عبر الإنترنت مع التسويق المحلي. ترى الشركة أن مدينة هو تشي منه هي مركز استراتيجي لنمو أوسع في جنوب شرق آسيا.
11/03/2025 – 09:00 AM
Tokyo, Japan, Nov. 03, 2025 (GLOBE NEWSWIRE) — Tokyo Lifestyle Co., Ltd. (“Tokyo Lifestyle” or the “Company”) (Nasdaq: TKLF), a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, collectible cards, trendy toys as well as other products in Hong Kong, Japan, North America, Thailand, Vietnam and the United Kingdom, today announced the grand opening of a new directly-operated physical store (the “Store”) under its proprietary brand “Reiwatakiya” in Ho Chi Minh City, Vietnam, on October 28, 2025.
Located on Nguyen Thi Minh Khai Street, one of Ho Chi Minh City’s most vibrant commercial districts and adjacent to upscale shopping malls and key city landmarks, the Store enjoys convenient accessibility to both affluent local consumers and international visitors. This prime location in Vietnam’s commercial center is expected to attract high foot traffic, enhance brand visibility, and drive strong sales momentum.
As Tokyo Lifestyle’s first directly operated store in Vietnam, it has been meticulously crafted to suit Vietnamese consumer preferences, appealing especially to younger consumers who favor stylish, high-quality, and value-driven beauty and lifestyle products. In addition, the Company is exploring ways to deepen Vietnam market penetration through live streaming, collaborations with local key opinion leaders (KOLs) and influencers, and local community engagement activities in Vietnam. These efforts form a key part of Tokyo Lifestyle’s digital retail strategy in Southeast Asia and align closely with its broader digitalization strategy and globalization goals.
Offering a wide selection of cosmetics, skincare, personal care, wellness, fashion, and home goods, the Store features hundreds of renowned Japanese brands, positioning itself as a “one-stop lifestyle destination” that delivers both quality and warmth to customers. To celebrate the grand opening, Tokyo Lifestyle is hosting a series of promotional events, including exclusive cash coupon offers for first-time shoppers, creating a compelling and value-driven shopping experience.
To further enhance customer satisfaction in Vietnam, the Store incorporates a digital management system and a customer-centric layout designed to optimize traffic flow and elevate the overall shopping experience.
Vietnam is Southeast Asia’s third most populous country, with over 100 million people, and approximately 70% of its population aged between 15 and 64, according to the National Statistics Office of Vietnam (January 2025). The nation’s rapidly expanding middle class, projected to account for 26% of the population by 2026, according to the Ministry of Labour – Invalids and Social Affairs of Vietnam (May 2024), continues to fuel a strong trend of consumption upgrading. As the economic hub of southern Vietnam, the Company believes that Ho Chi Minh City is a top destination for international brands, supported by a stable base of high-spending consumers and a vibrant young demographic.
These favorable macroeconomic and demographic factors in Vietnam underpin Tokyo Lifestyle’s accelerated entry into Vietnam and align with its strategy to capture growing consumer demand across the region. The Company believes the rising influence of young Vietnamese consumers presents significant opportunities across its beauty, lifestyle, and fashion categories.
Tokyo Lifestyle has long recognized the strategic importance of the Vietnamese market and has been making extensive preparations and investments toward its entry. The new store is expected to serve as a strategic hub for the Company’s operations in Vietnam, integrating online platforms with localized marketing channels to strengthen both brand engagement and sales conversion nationwide. Additionally, Tokyo Lifestyle plans to adopt an omnichannel model in Vietnam, synergizing offline retail stores, e-commerce platforms, and social media marketing to deliver a seamless and engaging shopping experience.
Mr. Mei Kanayama, Principal Executive Officer of Tokyo Lifestyle, commented: “We place great importance on our Ho Chi Minh City store as a key milestone in our Southeast Asia expansion strategy. We are very optimistic about the long-term growth potential of the Vietnamese market and have been preparing for this entry for quite some time. The opening of this store represents not just our debut in Vietnam, but also a major step forward in building our broader Southeast Asian network.
“Looking ahead, we will continue to expand our investment in Vietnam, leveraging a hybrid online-and-offline retail model to build a Japanese lifestyle brand that resonates deeply with Vietnamese consumers. We also plan to expand into other major Southeast Asian cities to further strengthen our regional sales network.
“We believe this new store will not only showcase our brand presence and product diversity but also embody the Japanese lifestyle experience we aim to share globally. We remain committed to executing our strategic expansion steadily, driving sustainable growth and creating lasting value for our shareholders.”
About Tokyo Lifestyle Co., Ltd.
Headquartered in Tokyo, Japan, Tokyo Lifestyle Co., Ltd. (formerly known as Yoshitsu Co., Ltd) is a retailer and wholesaler of Japanese beauty and health products, sundry products, luxury products, electronic products, collectible cards, trendy toys, and other products in Hong Kong, Japan, North America, Thailand, Vietnam and the United Kingdom. The Company offers various beauty products (including cosmetics, skincare, fragrance, and body care products), health products (including over-the-counter drugs, nutritional supplements, and medical supplies and devices), sundry products (including home goods), collectible cards and trendy toys (including Pokémon cards, BE@RBRICK and other trendy products) and other products (including food and alcoholic beverages). The Company currently sells its products through directly-operated physical stores, through online stores, and to franchise stores and wholesale customers. For more information, please visit the Company’s website at https://www.ystbek.co.jp/irlibrary/.
Forward-Looking Statements
Certain statements in this press release are forward-looking statements, within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations and projections about future events and financial trends that the Company believes may affect its financial condition, results of operations, business strategy, and financial needs. Investors can identify these forward-looking statements by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or other similar expressions. The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and in its other filings with the U.S. Securities and Exchange Commission.
For more information, please contact:
Tokyo Lifestyle Co., Ltd.
Investor Relations Department
Email: ir@ystbek.co.jp
Ascent Investor Relations LLC
Tina Xiao
President
Phone: 1-646-932-7242
Email: investors@ascent-ir.com
FAQ
What did Tokyo Lifestyle (TKLF) announce about its Vietnam expansion on November 3, 2025?
Tokyo Lifestyle announced the grand opening of a directly-operated Reiwatakiya store in Ho Chi Minh City on October 28, 2025 and plans omnichannel expansion in Vietnam.
Where is Tokyo Lifestyle’s new Reiwatakiya store located and why is the location important for TKLF?
The store is on Nguyen Thi Minh Khai Street in Ho Chi Minh City, a high-traffic commercial district the company expects will boost brand visibility and sales.
How will TKLF drive customer traffic and sales for the new Vietnam store?
TKLF plans promotional grand-opening offers, live streaming, collaborations with local KOLs/influencers, and local community engagement to drive traffic and conversions.
What product categories does the Reiwatakiya Ho Chi Minh store offer and which customers does TKLF target?
The store offers cosmetics, skincare, personal care, wellness, fashion, home goods and targets younger, style-conscious Vietnamese consumers seeking Japanese brands.
How does the new store fit into Tokyo Lifestyle’s Southeast Asia strategy for TKLF?
The company expects the Ho Chi Minh store to serve as a strategic hub linking offline retail with e-commerce and local marketing to accelerate regional expansion.
Will Tokyo Lifestyle use digital tools at the Vietnam store and what are they for?
Yes; the store incorporates a digital management system and customer-centric layout to optimize traffic flow and improve the shopping experience.
AloJapan.com