Ariake Urban Sports Park represents a forward-thinking approach to sustainable urban design, using temporary structures that minimize environmental impact and promote adaptive use of space. These values echo Lamborghini’s commitment to sustainable mobility — from hybridization across its model range to innovations in lightweight materials and energy-efficient production. As a brand shaping the future of performance with responsibility, Lamborghini finds a fitting stage in a venue that embodies flexibility, innovation, and environmental awareness.
Amid a striking display of Lamborghini’s legendary icons, a lineup of few-off masterpieces — the Reventón, inspired by cutting-edge fighter jet design; the Centenario, created in the quest for perfection and to commemorate the 100th anniversary of Ferruccio Lamborghini; the Sián, introducing the Lamborghini’s first hybrid technology and marking the dawn of electrification; and the Countach LPI 800-4, a contemporary tribute to the legendary Countach — came together to set the stage for the debut of the Fenomeno, showcasing Lamborghini’s heritage and innovation.
In the outdoor area, Lamborghini presented its most complete super sports car lineup, bringing together three hybrid models — the Revuelto, Temerario, and Urus SE —showcasing the key milestones in the Direzione Cor Tauri strategy toward a sustainable future. With the introduction of the Temerario, Lamborghini becomes the first brand in the super sports car segment to achieve a fully hybridized line-up, setting a new benchmark.
The dedicated Off-Road area featured the Urus SE, the Huracán Sterrato, and the legendary LM002, highlighting Lamborghini’s pioneering spirit in off-road performance and versatility beyond traditional on-road capabilities.
Marking its 10th anniversary, the Lamborghini Polo Storico display celebrated the brand’s heritage with the unique Miura SVR — the legendary Miura reimagined in a racing specification. Meanwhile, the Centro Stile design studio, led by Design Director Mitja Borkert, brought the brand’s design philosophy to life through a creative showcase, featuring an exclusive live sketch of the few-off model, Fenomeno.
Adding to the innovation, guests explored the Temerario through a virtual reality showcase powered by Apple Vision Pro. This state-of-the-art presentation offered an immersive look into the car’s design language and future vision, underscoring Lamborghini’s ongoing commitment to digital innovation and next-generation automotive experiences.
Complementing the automotive displays, Lamborghini collaborated with its official brand partners to enrich the lifestyle experience. Italian premium coffee brand Lavazza brought refined elegance and taste to the evening, delighting guests with special coffee creations, while champagne maison Champagne Carbon served its signature cuvée. Swiss luxury watchmaker Roger Dubuis presents an exquisite fusion of craftsmanship, cutting-edge technology, and refined luxury, alongside the Huracán Super Trofeo EVO2, which it sponsors, reflecting its commitment to the world of motorsport.
“Japan stands as Lamborghini’s leading market in Asia Pacific and our third-largest worldwide — a reflection of the nation’s deep appreciation for design, craftsmanship, and innovation. The Asia Pacific debut of the Fenomeno and the Revuelto Ad Personam special edition in Tokyo underscores both the importance of this market and our commitment to advancing creativity, technology, and emotional connection. These two models embody the very essence of Lamborghini’s DNA and further strengthen our enduring relationship with one of the most discerning and enthusiastic Lamborghini communities,” said Francesco Scardaoni, Regional Director of Automobili Lamborghini Asia Pacific.
Paolo Sartori, Head of Japan, added “Lamborghini Day Japan is a remarkable celebration of the strong spirit that defines our owners — a community that is not only among the most passionate, but also leads the Asia Pacific region in few-off ownerships. Japan is therefore the perfect stage for the debut of the Fenomeno and the exclusive Revuelto Ad Personam edition. The Revuelto Ad Personam edition captures Japan’s deep appreciation for personalization, where design becomes an expression of emotion and identity — a true reflection of the Lamborghini family’s spirit here in Japan.”
AloJapan.com