Klook’s bookings for small cities in short-range overseas travel destinations surge\nFujinomiya, Naha, Vietnam, etc. Popular
It was neither Tokyo nor Hokkaido. The interest of Korean tourists seems to be gradually shifting to small cities.
Klook, a global accommodation, transportation, and activity reservation platform, recently analyzed reservation data for Korean overseas travelers. As a result, small town bookings in major short-distance travel countries are increasing rapidly.
사진 확대 Fujinomiya Shizuoka, Japan / Photo = Clook
According to the reservation data for overseas travel for Klook from January to September this year, Japan, Hong Kong, Taiwan, and Vietnam were the most popular countries among Koreans. Amid the steady demand for short-distance travel destinations, small cities in existing popular travel countries such as Fujinomiya in Shizuoka, Japan, Naha in Okinawa, and Sapa in Vietnam are attracting new attention.
In particular, Japan’s Fujinomiya saw a 38-fold increase in the number of reservations compared to the previous year, and Naha and Sapa also grew by more than 60%.
The popularity of small overseas cities seems to come from the unique charm of each region and differentiated travel experiences. Fujinomiya is a city where you can enjoy local gourmet food and shopping together against the backdrop of magnificent Mt. Fuji, and various products such as a tour of Mt. Fuji attractions and a hot spring experience are gaining popularity.
사진 확대 Naha Okinawa, Japan / Photo = Clook
Naha, Okinawa, Japan, is called “Hawaii of Japan” for its beautiful natural environment, and it is a city where you can enjoy marine activities, recreation, gourmet, and shopping. Recently, Okinawa drive travel has become popular, and demand has increased sharply, with rental car reservations increasing 250% year-on-year between January and September this year.
Vietnam’s Safa is a travel destination that combines the magnificent natural scenery, cool alpine climate, and ethnic minority culture, including the highest mountain in Indochina, ‘Pansipansan’. Recently, HanoiThe increased accessibility of improving transportation infrastructure between Sapa seems to have contributed to the growth factor.
사진 확대 Vietnamese Sapa / Photograph = Clook
Accordingly, Kluck offers a variety of products that allow you to enjoy each city more deeply. In Fujinomiya, ▲Fujisan Mountain attractions daily tour ▲Fujisan Mountain and Outlet shopping and hot spring tour are considered major products, and in Okinawa, ▲ Okinawa Tour Bus Inter-Korean Route Tour ▲ Okinawa Street Go-Kart Experience is gaining popularity.
In Vietnam’s Sapa, ▲ Sun World Panjian Legend Cable Car Ticket ▲ Local Village Tour ▲ Spa and massage experiences are constantly receiving positive responses.
At the special exhibition “Dadam-a Special Price,” which is always being held by Kluk, you can book small-town accommodation, transportation and activity products from popular travel destinations around the world at reasonable prices. Through the ‘Klook Hotel Big Sale’ promotion, you can receive up to 100% discounts on Japanese hotels and first-come, first-served coupons.
사진 확대 Japan Shinkansen / Photo = Unsplash
In addition, Kluck sells high-speed train (Sinkansen) tickets in Japan that help ease movement between small cities and supports various benefits such as free reservation fees, pre-designation of seats, and QR code boarding. Vietnam’s Sapa can use trains and buses traveling from the nearby metropolitan city of Hanoi at up to 20% off.
“Now, as the demand to deeply experience exotic travel destinations and local culture beyond simple tourism has grown, small city travel is becoming a new trend,” said Lee Joon-ho, head of Klook’s Korean branch. “Klook, which offers a variety of products from more than 3,400 travel destinations around the world, will continue to discover hidden charms from all over the world and deliver ‘the joy of discovery’ so that customers can get new inspiration through travel.”
Jang Joo-young Travel + Reporter
AloJapan.com