Forever 21 makes third exit from Japan, unable to find right fit

Retail

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Forever 21’s last brick-and-mortar store in Japan, at a shopping mall in an eastern suburb of Tokyo, closed permanently on Oct. 13. (Photo by Nikkei)

TSUKIKO MIYA

October 18, 2025 01:52 JST

TOKYO — U.S. apparel brand Forever 21 has fully withdrawn from Japan for the third time, closing its online and brick-and-mortar stores this week as Western casual brands continue struggling to make overseas styles work here.