Award-winning pasty brand showcases plant-based innovation at Japan’s biggest British Food Fair
Fresh from winning Best Pasty at the British Pie Awards 2025, The Phat Pasty Co were invited to showcase their famous hand-crimped creations in Japan.
Hankyu, sponsors of the ‘Best Pasty’ category at the British Pie Awards, operate Japan’s largest department store, with over 13 floors of retail and food in Osaka. As part of their prize, Phat Pasty was invited to take part in Hankyu’s prestigious British Fair, an annual event that draws around 250,000 people eager to experience the best of British food.
Across five busy days, Phat Pasty gave live demonstrations of traditional pasty-making and hand-crimping techniques, and showcased two of their plant-based pasties – their Keralan Cauliflower, Chickpea & Onion Bhaji Pasty (which won the British Pie Awards) and their Peppered Steak-less pasty (which won Savoury Pasty at the 2022 World Pasty Championships).
In total, over 10,000 pasties were exported from the UK for the event, with another 5,000 freshly made on-site throughout the show – proving the Cornish classic has true international appeal. The British Consulate General officially opened the Fair, which has become Japan’s biggest and most popular British food event of the year.
Paul Clark, Phat Controller at Phat Pasty, who attended the show, said: “It was an incredible experience to bring our British pasties to Japan and see such enthusiasm from visitors. The Japanese audience really embraced the idea of hand-crimping and were fascinated by our plant-based pasties – both flavours were a real hit! To be invited to be a part of an event of this scale, celebrating British food culture on the other side of the world, was something truly special.”
Yukiya Matsunaga, Event Manager from Hankyu department store, said: “We were delighted to welcome Phat Pasty to this year’s British Fair and to showcase their award-winning pasties to our customers. The story, craft, and flavour behind the pasty captured the imagination of visitors, and it was wonderful to see how quickly Japanese shoppers embraced this iconic taste of Britain.”
Phat Pasty’s appearance at the Hankyu British Fair marks another exciting step in the company’s journey to share high-quality, sustainably sourced, British products with global audiences.
It’s been an exciting 12 months for the brand. In November 2024, Phat Pasty became the first Cornish pasty company to achieve B Corporation certification, recognising their commitment to social and environmental responsibility. More recently, in February 2025, Phat Pasty became the first pasty company to have products accredited with the Vegetarian Society’s Plant-Based Trademark.
The Phat Pasty Company supplies hand-made, authentic pasties to foodservice operators across the UK, from cafes and restaurants to schools, theme parks, and large catering venues. Their products are distributed through some of the country’s largest foodservice wholesalers.
For more information about The Phat Pasty Co and their award-winning range, please visit www.phatpasty.com.
AloJapan.com