Retail
Matsuya offers lab-grown stones for more affordable jewelry in ritzy Ginza district
Matsuya department store says it can price its protype ring with artificial diamonds at 3.5 million yen ($23,500), about a tenth of what it says jewelry with natural stones would cost. (Photo by Haruka Kadooka)
HARUKA KADOOKA
October 5, 2025 10:03 JST
TOKYO — Diamonds are forever, but custom-made ones could leave lasting memories and maybe a bit more money in the bank.
AloJapan.com