Naomi Osaka Teams Up With Major Media Power to Elevate Women Athletes

Naomi Osaka is continuing to expand her impact beyond the tennis court, this time through storytelling.

Her Emmy-nominated media company, Hana Kuma, has partnered with REVOLT Sports to launch a slate of original content that highlights the experiences and influence of women athletes.

The collaboration, which was first announced on September 15, will produce athlete-driven programming across digital platforms and live events.

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Viewers can expect interviews, behind-the-scenes access, and real-world activations that showcase not only athletic achievement but also the cultural and entrepreneurial work women are leading beyond the game.

For Osaka, this partnership reflects the core mission of Hana Kuma. “Partnering with REVOLT Sports is an opportunity to celebrate women athletes in a way that truly honors their impact,” she said exclusively. “At Hana Kuma, we’ve always believed in amplifying voices that too often go unheard in sports and culture. Together with REVOLT Sports, we’re shining a light on women whose stories are not only inspiring but essential to how we understand resilience, excellence, and leadership. Their journeys deserve to be elevated, celebrated, and remembered as a powerful part of the cultural fabric.”

REVOLT Sports has built its reputation around telling stories that push sports culture forward.

Deon Graham, Chief Content Officer at REVOLT, explained the vision behind this collaboration. “REVOLT Sports is dedicated to elevating the athletes who are flipping the script and shaping culture,” Graham said exclusively. “Together with Hana Kuma, we’re providing a platform for women who are pushing boundaries not only on the court or field, but across every industry they touch. We’re telling stories that don’t usually get told, and doing it with the energy and edge that only REVOLT can bring.”

The content slate will place women athletes at the center of their own narratives—spotlighting personal passions, business ventures, and cultural contributions that extend far beyond their professional careers. Intimate interviews, training camp features, and immersive coverage will give audiences new ways to connect with athletes whose stories are often overlooked.

Osaka’s co-founder at Hana Kuma, Stuart Duguid, emphasized the larger cultural impact of the partnership. “At Hana Kuma, we believe that the stories of female athletes deserve to be told with the same passion, creativity, and cultural relevance they bring to their sports,” he said. “Partnering with REVOLT is an opportunity to amplify these voices in a way that breaks barriers and inspires future generations.”

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