Famima – FamilyMart clothing store in Tokyo
Move aside Uniqlo and GU, FamilyMart has just launched its first clothing store, Famima, in Tokyo, Japan. You’ll find it in the newly opened Blue Front Shibaura Complex by Tokyo Bay, a 30-minute train ride away from the iconic Shibuya Crossing.
This spot is going to be the ultimate level-up – from the viral striped socks to comfy t-shirts, you might just walk out fully decked in konbini drip.
What is Famima by FamilyMart?
Image for illustrative purposes only.
Image credit: Phengkoing Tang via Unsplash
You’ll spot FamilyMart, a convenience store chain, in almost every city in Japan, much like 7-Eleven back home. While most of us know it for ready-to-eat bites like onigiri and the famous Famichiki – juicy, boneless fried chicken – FamilyMart now also carries its own line of apparel at Famima, its very first clothing store.
Its clothing line is aptly named Convenience Wear, which includes everything to build an outfit, from socks to caps, jackets, and even underwear.
What can you expect at Famima?
Image credit: FamilyMart
Unlike every other FamilyMart, Famima does not sell any food and drinks, but only items from their Convenience Wear line. While there are around 150 different products, this simple store only has 7 shelves titled:
Sweat Pants
All-Weather Slim Umbrella
Line Socks
Imabari Towel
Bra Wear
REHEAT Body Wear
Long Sleeve T-shirt
This store also carries the Cotton Cardigan (¥3,990, ~S$34.60) from its 2025 Fall/Winter collection, which is an exclusive product that hasn’t been released in regular FamilyMart stores across Japan yet.
Kids’ Line Socks.
Image credit: @conveniencewear_official via Instagram
Some highlights you can’t miss are the Crew, Rib, Short, and Line Socks (¥429/pair, ~S$3.70) – the last one features FamilyMart’s iconic stripes in blue and green.
Famima may be a clothing store, but in true quirky Japan fashion, it also sneaks in a small section dedicated to stationery – a bit like what you’d find at Flying Tiger Copenhagen.
Sweatshirt (left) and REHEAT Body Wear (right)
Image adapted from: @conveniencewear_official via Instagram
Don’t forget to pick up a Sweatshirt (¥2,990, ~S$25.90) or a REHEAT Body Wear (¥1,490, ~S$12.90) to keep you extra warm and cosy if you’re planning to travel up to Hokkaido from Tokyo this winter.
Image credit: FamilyMart
After picking up all the items for your haul, head to the cashier, where you will find that it’s empty. There are no staff members working at Famima, so you’ll get a chance to play cashier and check out your own items. Do note that only cashless payment is allowed.
How to get to Famima?
Image credit: FamilyMart
If you’re coming from the city centre, hop on a train on the Yamanote Line or the Keihin-Tohoku Line and alight at Hamamatsucho Station. Head to the South Exit and follow the overhead walkway for 10 minutes until you reach the South Tower of Blue Front Shibaura. Take the escalator up to the 3rd floor and you’ll find Famima.
Tokyo’s train stations can feel like a maze, so don’t be shy to pop by the train service centre if you need help finding your way.
Visit Famima to get your hands on unique apparel the next time you’re in Tokyo
Tokyo has many unique activities and experiences, such as enjoying views from observation decks or soaking in a 24/7 onsen, but nothing’s more unusual than buying clothes from a convenience store chain. So, the next time you’re in the city and need unique souvenirs for your friends, you know where to go.
Japan, 〒105-0023 Tokyo, Minato City, Shibaura, 1-chōme−1−１ ブルーフロント芝浦Ｓ棟 ３階
Opening Hours:
Saturday 07:00 AM – 10:00 PM Show More Timings
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Monday
07:00 AM – 10:00 PM
Tuesday
07:00 AM – 10:00 PM
Wednesday
07:00 AM – 10:00 PM
Thursday
07:00 AM – 10:00 PM
Friday
07:00 AM – 10:00 PM
Saturday
07:00 AM – 10:00 PM
Sunday
Closed
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Cover image adapted from: FamilyMart, @conveniencewear_official via Instagram
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