Since opening its first two properties in Itoshima and Ishigaki in 2024, the Seven x Seven brand has been quietly carving out a niche in Japan’s hospitality scene. The resorts are built around the idea of “luxury self-hospitality,” giving guests more privacy and flexibility than a typical hotel, without compromising on high-quality service.
The only challenge is that both locations are a bit out of the way for anyone looking for a short stay. After hearing from several friends in Tokyo who wanted something similar closer to the city, David Miskin, the creative mind behind Seven x Seven, started working on a new project in Gotemba, Shizuoka Prefecture.
The result is Edit x Seven, which opened on September 1. Like its sister resorts in Itoshima and Ishigaki, the hotel offers a carefully curated experience in a setting that harmonizes with its natural surroundings.
“It’s essentially an edited version of the Seven x Seven properties, hence the name,” says Miskin. “Like a fashion company that edits one of its collections, we’ve carefully selected elements from our brand. You won’t find all the things you get at Seven x Seven hotels, but the nuts and bolts are there — the stylish rooms, the self-hospitality, the sauna and so on.”
An Ideal Weekend Getaway
Miskin notes that guests at the Itoshima and Ishigaki properties tend to treat their stays as full-on holidays or adventures, while Edit x Seven is designed for a shorter, more relaxed weekend escape. One of the hotel’s biggest draws is the view of Mount Fuji, visible from the balconies of rooms on the fourth floor and above on clear days. Waking up to the morning glow over Mount Fuji leaves a lasting impression.
The suites are also equipped for Nordic Cycle therapy — a routine of sauna, cold plunge and rest — as each suite has its own balcony with a private sauna and cold water bath. Alternating between temperature extremes is said to have several health benefits, such as boosting circulation, stimulating the immune system and reducing stress.
Family- and Dog-Friendly
Not all rooms come with a sauna, but each has a cozy, hygge-inspired atmosphere — especially those with bunk beds. Edit x Seven is designed with families in mind: Most rooms include a private kitchen stocked with utensils, and a variety of children’s equipment is available on request.
Guests can choose from 12 different room types, accommodating between two and eight people. The largest option is a 304-square-meter penthouse on the 10th floor, featuring a 154-square-meter balcony, four queen beds, a sauna and a jacuzzi — perfect for small groups.
The hotel also welcomes dog owners. Next to the main building is a four-story facility with a rooftop dog run covered in artificial turf, as well as six dog-friendly rooms for small- to medium-sized pets. Guests can request essentials like cages, bowls and potty pads.
Hotel Facilities at Edit x Seven
On the first floor of the main building is Base445, a welcoming cafe lounge named for its elevation above sea level. The space is run by Latte Graphic, an Australian-inspired cafe chain known for its healthy breakfast options and latte art. The menu highlights locally sourced dishes alongside craft beers, sake and wines produced in Gotemba.
For those who want to work up an appetite first, the hotel’s Lox-Fit gym offers hypoxic training, designed to improve endurance by simulating oxygen-deprived conditions and encouraging physiological adaptations that boost stamina.
Another healthy option is a private hybrid sauna that blends Finnish and Morris styles and accommodates up to eight people. With a 90-centimeter-deep cold bath, a hot tub and a large sofa area, it’s a great place to unwind for guests who don’t have a sauna in their room. Reservations are also accepted for non-staying guests.
What To Do Near Edit x Seven
Edit x Seven is just a 13-minute walk from Tomei Gotemba Bus Stop, which offers both local and highway bus connections. From there, a free shuttle takes visitors to Gotemba Premium Outlets, one of Japan’s largest shopping malls. With more than 200 stores offering international and Japanese designer brands at discounted prices — all set against stunning views of Mount Fuji — it’s the area’s most popular sightseeing spot.
Other nearby attractions include the former residence of Nobusuke Kishi, Japan’s prime minister from 1957 to 1960, and the Kirin Fuji-Gotemba Distillery, where visitors can join a guided tour in Japanese and sample the distillery’s whiskies. For Miskin, however, the biggest draw is the Fuji Speedway, a historic racing circuit that hosts both professional motorsport events and open-track days, making it a must-visit for racing enthusiasts.
“The chairman of the hotel and I both love racing, and we have a Seven x Seven team, so that was a huge factor when choosing the location,” says the creative executive. “Fans can enjoy races there most weekends during the racing season, while in the week, you can drive your own vehicle on the track or join a minibus tour. Being just 20 minutes away from the venue by car, I think we’ll attract many racing fans.”
More Info
To book a stay at Edit x Seven, click here.
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