In Seoul, supermarkets such as Lotte Mart and E-Mart occupy multiple floors, combining groceries with household goods, electronics and fashion. Visitors often browse for snacks like honey butter chips or instant ramen varieties that never leave the domestic market. Pharmacies, whether independent or in chains like Olive Young, highlight South Korea’s twin focus on health and beauty, with shelves devoted to K-beauty serums, collagen powders and herbal tonics.

AloJapan.com