The Australian Travel Industry Association (ATIA) has announced the first major initiative of its new corporate partnership with Japan’s Fukushima prefecture.
This initiative offers three travel industry members the opportunity to join a hosted familiarisation trip to the region in November.
The five-night famil, departing 3 November and returning 9 November 2025, will be led by ATIA Director of Membership and Industry Affairs, Richard Taylor. Participants can meet with local government officials, gain insights into Fukushima’s tourism development, and experience first-hand what the prefecture offers Australian travellers.
Fukushima covers international return flights, transport, accommodation and meals for the duration of the trip, with members covering personal spending, insurance and incidental costs.
The famil reflects growing demand among Australian travellers for authentic experiences that extend beyond Japan’s traditional tourism hotspots.
The competition is open to individuals from ATIA-accredited businesses, who will be asked to submit a short application explaining why they should be chosen. Entries close on 30 September.
ATIA members can enter here.
“I’m really excited that this partnership with Fukushima brings such a benefit to our members,” ATIA director of membership and industry affairs Richard Taylor said. “We’re looking to bring along three individuals from ATIA-accredited businesses that want to better understand this region and promote it to travellers who are increasingly looking for a trip to Japan that ventures beyond the ordinary.”
AloJapan.com