Following K-beauty and K-food, “K Interior” is capturing Japan. Today’s House (Bucket Place), a dome..

Nikkei Newspaper “Increase of Japanese imitating Korean room decoration” Today’s home app has more than 1 million downloads in Japan #Hashtag 770,000 Korean interior posts

사진 확대 Today’s House is a showroom “Off House” near Bukchon, Jongno-gu, Seoul. [Reporter Kim Hye-jin]

Japan 2030 Fell in Love with ‘Korean Interior’

Following K-beauty and K-food, “K Interior” is capturing Japan. Today’s House (Bucket Place), a domestic lifestyle platform, has downloaded more than 1 million Japanese apps, and local experts say that “Korean interiors are becoming a new living code for Japan’s 2030 generation.”

According to the industry on the 20th, Japan’s Nikkei Shimbun recently said, “The successful interior platform in Korea is also gaining popularity in Japan,” and added, “On social networking services (SNS), more and more Japanese are imitating Korean-style room decoration.” There is a possibility that it will affect the Japanese interior industry,” he reported.

The media added, “As the younger generation in Japan is attracted to the Korean-style interior seen through K-drama and K-pop, the demand for ‘I want to implement it in my house’ is growing.”

사진 확대 Today’s House participated in the lifestyle pop-up “Natsumatsuri 25” held in Shibuya, Japan from the 13th to the 15th. [Picture = O’House Japan Instagram account capture]

Stalled Japanese Interior Market…Korean interior will be a new stimulus

Referring to the Japanese app “Ohouse” of today’s house, the Nikkei newspaper said, “The number of app downloads has already exceeded 800,000,” adding, “The fact that Korean-branded products can be easily purchased by Japanese consumers is attractive.”

“While domestic demand is stagnating due to the low birth rate and aging population in the Japanese interior and furniture industry, the spread of Korean interiors is expected to give new impetus,” he predicted.

Korea’s interior was also introduced in sumo, Japan’s largest real estate platform. “Korean interiors are not based on traditional Korean culture such as hanok,” a Japanese interior designer said. “Based on bright colors such as white and beige, wood, round-designed furniture, and subtle indirect lighting are combined.”

The popularity of the K interior is also confirmed in SNS indicators. As of the 19th, the number of followers on Ohouse’s Instagram account reached 283,000. As of this month, 770,000 posts of #KoreanInteriorHashtag in Japanese were counted.

사진 확대 From the 13th to the 15th, I participated in the lifestyle pop-up “Natsumatsuri 25” in Shibuya, Japan. Japanese customers visiting today’s home app O’House booth [Photo = O’House Japan Instagram Capture]

Home of the Day to Increase Offline Contact Beyond Online

Today’s House, which entered Japan in 2022, is also increasing its offline contacts locally beyond online recently. From the 13th to the 15th, he participated in the lifestyle pop-up “Natsumatsuri 25” in Shibuya, Japan, and introduced the Korean living brand.

Among the Japanese customers who visited the Ohouse booth, many already knew Korean living interior brands such as “Larelow” and “MMK.”

A Japanese official at Today’s House said, “Some visitors expressed their feelings, ‘I’m happy to officially buy Korea’s high-sensitivity brand in Japan through O-House,’ and explained, “We plan to carry out various activities to promote K-interiors in Japan in the future.”