PMI said this launch underscores its commitment to accelerating a smoke-free future through innovation and consumer-centric solutions.
Philip Morris International Global Travel Retail (PMI GTR) has launched its Terea Kiwami limited-edition packaging, now available in both Japan’s domestic and GTR channels. Japan is one of the world’s leading market for heated tobacco products (HTPs) and home to the largest IQOS user base.
The Terea Kiwami Edition is a special packaging available in Japan GTR market along with seven top-selling Terea SKUs tailored for IQOS Iluma i devices.
This edition is now available across Japan’s leading travel retail locations, including Narita Airport, Haneda Airport, Kansai International Airport, Chubu Centrair International Airport, and New Chitose Airport.
In this country, IQOS has surpassed over 10 million legal-age consumers.
“As a leader in crafting memorable travel retail experiences, we continue to elevate our iconic brands through culturally meaningful activations and premium design,” said Mami Sakamaki, Director of Smoke-Free Products at PMI GTR.
“The Terea Kiwami Edition reflects this approach with a design inspired by traditional Japanese artistry, offering a unique packaging experience. It’s thoughtfully created to engage traveling adult nicotine users – with a design that resonates with both, Japanese and a diverse global legal age nicotine users,” added Sakamaki.
The Terea Kiwami Edition was designed by Kyogen, led by master crest artisan Shoryu Hatoba and Yoho Hatoba.
Originally artisans who hand-painting Kamon onto kimono, the Hatobas later developed the unique artistic technique of “Mon-Mandala,” which has been applied to this package.
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