JTB Corp., Japan’s travel solutions provider, has announced the opening of a branch office in Dubai, United Arab Emirates, scheduled to commence operations in January 2026. The move is part of the company’s strategic expansion of B2B travel solutions in the Middle East.
Dubai is seen as a key hub in the region’s growing economy, attracting global corporations and high-net-worth travellers with interest in Japan. After conducting research and feasibility studies since 2024, JTB decided to enter the Middle East market through its Dubai branch.
The branch will provide corporate services including planning and managing corporate opening ceremonies, incentive travel programmes, award events, and business meetings. It will also offer business travel management, marketing support, and inspection tours for companies expanding into the region.
Commenting on the expansion, JTB noted the branch “aims to expand its B2B travel solutions in the Middle East” and will also promote inbound travel to Japan by leveraging national tourism policies and local government initiatives.
AloJapan.com