Monks has appointed Yukiko Ochiai as Managing Director of Monks Japan. In her new role, Ochiai will oversee business growth, drive creative and marketing excellence across creative, digital media, and data operations, and strengthen client partnerships with AI-powered innovation and technology solutions. “She will guide the agency’s expansion in one of the world’s most unique and advanced and digitally progressive markets,” Monks said in a release.
Ochiai has more than 20 years of international advertising experience. She has a track record of driving growth and creative innovation across multiple markets, combining strategic vision with team leadership to deliver results for global brands.
“I’m excited to join Monks and lead its growth in Japan,” said Ochiai.
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“Monks’ unique blend of creativity, data, digital media, and technology, especially AI-empowerment as it’s known globally, will unlock new opportunities for brands and marketers in this dynamic market. I look forward to building strong client partnerships and working together to shape the next chapter of innovation.”
Prior to joining Monks, Ochiai was CEO of Grey Tokyo, where she led a transformation that positioned the agency among the region’s most successful. Under her leadership, Grey Tokyo achieved double-digit growth in both revenue and profit and was named Campaign’s Creative Agency of the Year for three consecutive years (2021, 2022, and 2023).
“Japan is one of the most exciting markets in the world — forward-thinking, innovative, and culturally rich,” said Kenny Griffiths, EVP, Monks APAC..
“Ochiai’s leadership and vision will be pivotal as we continue to grow and deliver transformative work for our clients here. With Ochiai leading the way, we’re ready to accelerate our next phase of growth and innovation in Japan.”
AloJapan.com