Smartphone brands Apple and Samsung saw a boost in their share of the Japanese market in Q2 2025. According to data from Counterpoint Research, this increase registered as an 11 per cent year-on-year growth.
The market posted a second consecutive quarter of double-digit growth.
Counterpoint expects competition to intensify in H2 with growth likely to slow due to higher prices, longer replacement cycles and increasing demand for used handsets. On the positive side, NTT Docomo’s planned 3G network shutdown is expected to generate temporary replacement demand.
Apple’s market share jumped 9 percentage points to 49 per cent, with shipments rising 38 per cent.
Google retained second place with 12 per cent growth and an 11 per cent share. Samsung’s share rose to 10 per cent from 7 per cent, after a 60 per cent gain in shipments.
Sharp’s shipments dropped 28 per cent, pushing its share down to 6 per cent from 10 per cent a year earlier.
Number five Xiaomi suffered a 35 per cent plunge in shipments, taking its share down to 5 per cent from 8 per cent.
Source: Mobile World Live
Image Credit: Stock Image
AloJapan.com