Innovative take on traditional Okinawa soba aims to go global

Eat & Drink

Noodle restaurant’s mix-and-match flavors win over both Japanese and overseas customers

Eibun’s “Gyu moyashi soba pakuchi mamire” looks nothing like traditional Okinawa Soba, but still uses traditional methods for making the noodles and broth. (Photo by Akihiro Sano)

AKIHIRO SANO

September 13, 2025 18:00 JST

NAHA, Okinawa — Nestled in the pulsing heart of Tsuboya, the storied yachimun pottery district of Okinawa’s capital Naha, a line of customers can often be seen waiting to get into Eibun, which sells its unique interpretations of Okinawa-style noodles.