🔖 5 min read
London’s Trafalgar Square will once again transform into a vibrant hub of Japanese culture, music, food, and tradition on Sunday, 21 September 2025, as Japan Matsuri returns for another unforgettable celebration.
Since its humble beginnings in 2009, Japan Matsuri has grown into the UK’s largest annual Japanese cultural festival, attracting tens of thousands of visitors each year. The event isn’t just a festival it’s a celebration of the deep-rooted bonds (Kizuna 絆) between Japan and the UK, uniting communities through shared appreciation of culture, creativity, and friendship.
What is Japan Matsuri?
©Shinobu Ikazaki
The history of Japan Matsuri in London
The very first Japan Matsuri was held in 2009 at Spitalfields Market, followed by County Hall in 2011. By 2012, Trafalgar Square became its permanent home, offering an iconic backdrop that showcases Japanese culture at the heart of London.
Over the years, the festival has welcomed musicians, dancers, martial artists, and culinary masters from Japan and the UK, making it a must-attend event for anyone curious about Japanese traditions.
Cultural significance and the spirit of Kizuna (絆)
The theme of “Kizuna” meaning bond or connection is central to Japan Matsuri. It represents the long-standing ties between Japan and the UK, as well as the friendships built among festivalgoers who return year after year.
Japan Matsuri 2025: Dates, Times & Location
Trafalgar Square as the heart of the festival
©Shinobu Ikazaki
This year’s festival takes place once again in the iconic Trafalgar Square, an open public space perfect for large cultural gatherings.
Opening and closing times
The festival runs from 10:00 AM until 8:00 PM, offering a full day of performances, food, and interactive cultural experiences. For the full programme, stage schedules, and the latest event updates, we encourage you to visit the official Japan Matsuri website at japanmatsuri.com. The site includes detailed information on performances, food stalls, cultural workshops, and ways to get involved making it the best place to plan your visit and make the most of this year’s festival.
What to Expect at Japan Matsuri 2025
Visitors can expect a jam-packed day full of music, dance, martial arts, traditional workshops, and street food stalls.
Main stage performances and live entertainment
The official programme features both returning favourites and exciting new acts, including traditional taiko drumming, contemporary Japanese pop, and classical dance performances.
Traditional Japanese martial arts showcases
©Shinobu Ikazaki
Martial arts enthusiasts will be treated to demonstrations of karate, judo, aikido, and kendo, offering a glimpse into the discipline, philosophy, and skill that define Japan’s warrior traditions.
Japanese food stalls and culinary experiences
No Japanese festival would be complete without food! Expect takoyaki, yakisoba, okonomiyaki, ramen, and sushi, along with Japanese sweets and green tea.
Cultural workshops and hands-on activities
From calligraphy and origami to yukata dressing and tea ceremonies, the festival provides opportunities for visitors to learn, participate, and immerse themselves in Japanese arts and crafts.
Japan Matsuri Song “IBUKI”
Origins of the song and its cultural meaning
A unique highlight of the festival is the Japan Matsuri Song “IBUKI”, which has become a unifying anthem for the event. Written to celebrate cultural exchange and friendship, “IBUKI” carries themes of hope, renewal, and joy perfectly matching the festival’s lively atmosphere.
How visitors can join in the singing and dancing
Throughout the day, the song will be played on the main stage, encouraging audiences to dance, sing, and celebrate together. Whether you know the words or simply follow along with the crowd, it’s a moment that captures the heart of the Matsuri experience.
Highlights from Previous Years
Memorable performances
©Shinobu Ikazaki
Past festivals have featured everything from shamisen players and traditional folk dances to cosplay shows and J-pop performances. Each year blends old and new, showing how Japanese culture thrives in both traditional and modern forms.
Photo gallery and official credits
Photographer Shinobu Ikazaki has beautifully captured the energy of Japan Matsuri in past years. Images of joyful crowds, steaming food stalls, and dazzling performers remind us why this festival is such a cherished part of London’s cultural calendar.
Safety Guidelines & Conditions of Entry
While Japan Matsuri is a fun-filled event, safety is a top priority for organizers.
Prohibited items and visitor advice
For everyone’s comfort and security, certain items are not permitted:
Bags larger than A4 size
Bikes, scooters, e-scooters, hoverboards
Opened bottles or cans of alcohol
Animals (except assistance dogs)
Weapons or bladed objects
Capacity limits and security measures
Once Trafalgar Square reaches its allowed capacity, a one in, one out policy will be enforced. Visitors are advised to arrive early and plan ahead to avoid disappointment.
How to Get Involved
Volunteer opportunities
The festival welcomes volunteers who help both in the run-up and on the day itself. It’s a great way to meet people, gain experience, and be part of a cultural celebration.
Sponsorship and community partnerships
Businesses and organizations can also get involved by sponsoring the event or supporting through collaborations, further strengthening cultural ties.
Why Japan Matsuri Matters in the UK
Strengthening UK-Japan relations
Japan Matsuri is more than just entertainment it’s a symbol of friendship between Japan and the UK. By showcasing culture, it deepens mutual understanding and appreciation.
Inspiring cultural exchange for future generations
The event plays a vital role in introducing Japanese traditions to younger generations, sparking interest in language, art, and international exchange.
Useful Resources for Visitors
Official Website: Japan Matsuri
Embassy of Japan in the UK: uk.emb-japan.go.jp
Japan-UK Events Calendar: Stay updated on other cultural activities happening across the UK.
FAQs About Japan Matsuri 2025
Q1: When is Japan Matsuri 2025 taking place?
A: The festival will be held on Sunday, 21 September 2025, from 10 AM to 8 PM.
Q2: Where is the event located?
A: Japan Matsuri 2025 will be at Trafalgar Square, London.
Q3: Do I need to buy a ticket to attend?
A: No, the event is free and open to everyone.
Q4: Can I bring my own food and drinks?
A: You may bring some items, but opened bottles/cans of alcohol are not permitted. Food and drink stalls will be available.
Q5: Is Japan Matsuri family-friendly?
A: Absolutely! There are activities, performances, and workshops suitable for all ages.
Q6: How can I participate as a volunteer?
A: You can sign up through the official website under the “Get Involved” section.
Celebrating Japan in the Heart of London
Japan Matsuri 2025 promises to be a day filled with music, food, performances, and cultural exchange, bringing Japanese traditions to life in the heart of London. Whether you’re a longtime Japan enthusiast or simply curious, this festival offers something for everyone delicious cuisine, dynamic entertainment, and a warm sense of community.
So mark your calendars, gather your friends and family, and head to Trafalgar Square on 21 September 2025 to be part of one of the UK’s most beloved cultural events.
AloJapan.com