Thai visitors to Japan reach 680,500 in first half of 2025, up 10%, ranked sixth among foreign markets

The Japan National Tourism Organization (JNTO) reported that between January 1 and June 30, 2025, Japan welcomed 21,518,100 international visitors, a growth of 21% compared with the same period in 2024.

Among them, Thai tourists totalled 680,500, an increase of 10.1%, ranking Thailand sixth overall in Japan’s inbound tourism markets.

Top 10 international tourist markets for Japan, January–June 2025:

South Korea – 4,783,500 (+7.7%)
China – 4,718,300 (+53.5%)
Taiwan – 3,284,700 (+10.3%)
United States – 1,701,300 (+26.7%)
Hong Kong – 1,271,100 (-0.4%)
Thailand – 680,500 (+10.1%)
Australia – 567,200 (+22.8%)
Philippines – 448,100 (+11.5%)
Vietnam – 364,500 (+9.8%)
Singapore – 345,200 (+15.1%)