Swarovski has opened its doors to a new monumental store in Japan, located in the heart of Osaka’s renowned Shinsaibashi shopping district. The new store represents a major milestone in the Austrian House’s expansion across Asia.
Spanning three radiant floors and measuring 122 square metres, Swarovski Osaka offers a fully immersive experience into the world of Swarovski Crystal. Designed by global creative director, Giovanna Engelbert, the space combines futuristic aesthetics with luminous energy, featuring a swan emblem and floors illuminated in Swarovski colours.
Swarovski’s multi-level store offers an immersive journey through colour and crystal. The ground floor, glowing in signature blue, welcomes guests into a world of jewelry, watches, and accessories, with standout features such as an interactive earring spinner and a Swarovski Created Diamonds showcase.
The first floor, bathed in yellow, blends lifestyle and gifting with curated home décor, collectibles, and Rosenthal collaborations. At the top, the pink-hued floor celebrates heritage and innovation, spotlighting the new Vienna collection, iconic Millenia jewelry, and creative works from the Swarovski Creators Lab.
Masaki Suzuki, Swarovski Japan general manager, said: “Swarovski Osaka represents our retail evolution: a luxurious space where customers can experience the full universe of Swarovski and our global vision comes to life. Followed by Ginza Flagship, this Osaka Shinsaibashi store represents the next step in our expansion in Japan, a refined space where creativity, craftsmanship, and savoir-faire come together in a truly immersive experience.”
Founded in 1895 in Austria, the company designs, manufactures, and sells crystals, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as home décor. Swarovski Crystal Business has a global reach with approximately 6,600 points of sale, of which 2,300 are owned stores, in over 150 countries and employs 16,600 people.
The launch of the Osaka store follows the opening of luxury stores in key global cities including New York, Milan, and Seoul.
MARKETING-INTERACTIVE has reached out to Swarovski for more information.
Apart from the its expansion across the globe, the brand has also leveraged partnerships to reach a wider audience. Back in July last year, Swarovski partnered with GK Elite for the USA Women’s Gymnastics National Team leotards that were set to debut at the 2024 Paris Olympics.
As one of the world’s leading brands of gymnastics competition and training apparel, GK Elite’s logo adorned the leotards and apparel worn by the women’s and men’s gymnastics teams for the second consecutive Olympic Games. The collection drew inspiration from classic American patriotism and old Hollywood glamour while blending sophisticated Parisian high fashion and sparkling light to pay homage to the host city.
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AloJapan.com