Warner Bros is expanding its Harry Potter retail portfolio with the launch of a new store in Harajuku, Tokyo.
The shop joins existing locations in London, New York, Chicago, and its Studio Tour shops in London and Tokyo.
Inspired by the series’ Forbidden Forest, the Harajuku store will span two floors, blending retail with F&B.
The ground floor will offer apparel, plush toys, mugs, and household items, along with a ‘House Pride’ section featuring merchandise from all four Hogwarts houses: Gryffindor, Slytherin, Hufflepuff, and Ravenclaw.
Meanwhile, the second floor will feature a wand counter where visitors can choose their own wand, as well as a Honeydukes-inspired space with Chocolate Frogs, Bertie Bott’s Every-Flavour Beans, and themed photo opportunities.
Finally, a Butterbeer Bar will provide themed food and beverages, including the Harajuku-exclusive Buckbeak Bun Pizza Flavour.
“A must-see for any fan,” said Warner Bros. “Come experience the magic of Hogwarts with us in our Harry Potter shops in Japan, each offering a unique gateway into the Wizarding World.”
AloJapan.com